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Creating a Successful Wedding Photography Business

via CreativeLive


International award-winning wedding photographer Yervant explains how to make your wedding business a success from capture through print. Before you can take great images, you need to build a strong relationship with your clients. Yervant guides you step-by-step on how to foster that relationship with your clients, interact with the entire family on the wedding day, and how to piece together their story to guarantee a happy client who’s excited to make a large purchase. Utilizing a real wedding, he’ll break down every moment of the day from portraits through reception. You’ll follow Yervant through his post-production process and album creation to help you maximize your product sales.

In this workshop you’ll learn:

  • Capture techniques for the bride, groom, and wedding party
  • How to work quickly on location shoots to keep your clients happy
  • Editing and retouching techniques in Lightroom® and Photoshop®
  • Album layout and design
  • Monitor calibration and printing techniques

Being a wedding photographer starts with a passion to capture your client’s love story. In this course, Yervant will share his secrets for remaining passionate, relevant and maintaining a thriving business during his wedding career.


  • Class Introduction
  • Client Focused Wedding Business
  • Marketing for the Wedding Business
  • Pricing & Sales Strategies
  • Wedding Client Interaction
  • Find Your Photographic Style
  • Gear, Lighting & Camera Settings
  • Capture the Bride Getting Ready
  • Bride with Dress
  • Connection with Family
  • Bride Dressed with Bridesmaids
  • Detail Shots with the Bride
  • Putting the Veil on the Bride
  • Bride with Family & Bridesmaids
  • Leaving the House for the Ceremony
  • Arriving at the Ceremony
  • Capture the Ceremony
  • Formal Pictures After the Ceremony
  • Detail Shots at the Location
  • Bride & Groom with Bridal Party at Location
  • Bride & Groom on Location
  • Street Location Shoot with Bride & Groom
  • Demo: Bride Interaction
  • Shoot: How to Pose Your Brides
  • Capture the Wedding Reception
  • Shoot: Capture Reception Look
  • Equipment & Accessories for Post Production
  • Lightroom® Workflow
  • Client Image Proofing Online
  • Retouch Images in Lightroom®
  • Photoshop® Editing Overview
  • Photoshop® Workflow
  • Color Correction in Photoshop®
  • Soften Image & Retouch Skin in Photoshop®
  • Black & White Edit in Photoshop®
  • Remove Distractions & Extract Details in Photoshop®
  • Edit Outside Bridal Party Image in Photoshop®
  • Printing Your Images
  • The Power of the Album
  • Album Design & Final Product
  • Graphi Album Design
  • Create an Impactful Slideshow
  • Paper for Printing
  • Yervant & Anie Workshops
  • Final Album Layout

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