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CreativeLive

Find Your Niche and Build Your Family Photography Business

via CreativeLive

Overview

Now that you're consistently booking family photo shoots, it's time to create a business that stands out from your competition. Well-known newborn and family photographer Julia Kelleher will show you how to create a personalized "niche" for your photography that also offers its own product line.

In this class, Julia will show you how to:

  • Develop a solid, definable and recognizable brand
  • Attract your ideal client's to your business
  • Develop products that your clients will buy

By the end of this class, you'll be working on creating your own niche while growing and expanding your photography business to include new clients and larger sales.

Syllabus

  • Class Introduction
  • Marketplace Analogy for Family Photography
  • Mistakes Photographers Make
  • Benefits of Creating a Niche Family “Look”
  • Create a Unique Experience & Product
  • How to Stay on Brand
  • Defining Your Style
  • Modern Family Niche Shoot Overview
  • Equipment for Success
  • Shoot: Modern Family on Seamless
  • Shoot: High-key Look for Modern Family
  • Shoot: Low-key Look for Modern Family
  • Soulful Siblings Niche: Black & White Portrait Overview
  • Shoot: Light & Fresh Black & White Portrait
  • Shoot: Dramatic & High Contrast Black & White
  • Real Kid Niche: In Living Color Overview
  • Shoot: Colorful Portrait
  • Shoot: Capture Authentic Children Images
  • Learn From Your Mistakes
  • Marketing and Promoting Your Niche Family Sessions
  • Defining Your Ideal Client
  • What Is a Brand?
  • Top Five Promotion Strategies
  • Create Client Experiences

Taught by

Julia Kelleher

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