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CreativeLive

Fine Art Photography: The Complete Guide

via CreativeLive

Overview

Creating a great photo for a client is one thing - but turning your passion and ideas into a series that is shared, shown, and sold is a whole different business. If you do it right, you’ll be shooting what you love all the time. Learn how to choose which ideas to create, how to turn your concept into a production, and steps to getting your work seen and even sold in Fine Art Photography: A Complete Guide with Award-Winning Photographer, Brooke Shaden.

This is an all-inclusive workshop that provides the tools you need to run a successful and creative business as a fine art photographer. You’ll learn creative exercises to find and develop your ideas, how to create an original narrative, how to produce your own photo series, post production techniques and skills for compositing and retouching, how to write about your work, ways to pitch to galleries and agents, and how to print your pieces so they look like art.

This workshop will take you on location with Brooke as she creates a photo series from scratch. She’ll walk through every step for her photo shoots including set design and location scouting, she’ll cover techniques in the field for capturing your artistic vision, post-production and compositing techniques, as well as printing and framing essentials.

She’ll round out this experience by discussing all of the details that will help make your career a success like licensing, commissions, artists statements, social media plans, gallery prep, and pricing your work.

This comprehensive course is a powerful look into the world of fine art photography led by one of the world’s most talented photographers, Brooke Shaden. Included with purchase is exclusive access to bonus material that gives exercises and downloads for all of the lessons.

Syllabus

  • Class Introduction
  • Storytelling & Ideas
  • Universal Symbols in Stories
  • Create Interactive Characters
  • The Story is in The Details
  • Giving Your Audience Feelings
  • Guided Daydream Exercise
  • Elements of Imagery
  • The Death Scenario
  • Associations with Objects
  • Three Writing Exercises
  • Connection Through Art
  • Break Through Imposter Syndrome
  • Layering Inspiration
  • Creating an Original Narrative
  • Analyze an Image
  • Translate Emotion into Images
  • Finding Parts in Images
  • Finding Your Target Audience
  • Where Do You Want Your Images to Live?
  • Create a Series That Targets Your Audience
  • Formatting Your Work
  • Additional Materials to Attract Clients
  • Which Social Media Platforms Will be Useful?
  • How to Make Money from Your Target Audience
  • Circle of Focus
  • The Pillars of Branding
  • Planning Your Photoshoot
  • Choose Every Element for The Series
  • Write a Descriptive Paragraph
  • Sketch Your Ideas
  • Choose Your Gear
  • How to Utilize Costumes, Props & Locations
  • What Tells a Story in a Series?
  • Set Design Overview
  • Color Theory
  • Lighting for the Scene
  • Props, Wardrobe & Time Period for Set Design
  • Locations
  • Subject Within the Scene
  • Set Design Arrangement
  • Fine Art Compositing
  • Plan The Composite Before Shooting
  • Checklist for Composite Shooting
  • Analyze Composite Mistakes
  • Shoot: Black Backdrop for White Clothing
  • Shoot: Black Backdrop for Color Clothing
  • Shoot: Black Backdrop for Accessories
  • Shoot: Miniature Scene
  • Editing Workflow Overview
  • Add Fabric to Make a Big Dress
  • Edit Details of Images
  • Add Smoke & Texture
  • Blend Multiple Images Into One Composite
  • Put Subject Into a Miniature Scenario
  • Location Scouting & Test Photoshoot
  • Self Portrait Test Shoots
  • Shoot for Edit
  • Shoot Extra Stock Images
  • Practice the Shoot
  • Introduction to Shooting Photo Series
  • Shoot: Vine Image
  • Shoot: Sand Image
  • Shoot: End Table Image
  • Shoot: Bed Image
  • Shoot: Wall Paper Image
  • Shoot: Chair Image
  • Shoot: Mirror Image
  • Shoot: Moss Image
  • Shoot: Tree Image
  • Shoot: Fish Tank Image
  • Shoot: Feather Image
  • View Photo Series for Cohesion & Advanced Compositing
  • Edit Multiple Images to Show Cohesion
  • Edit Images with Advanced Compositing
  • Decide How to Start the Composite
  • Organize Final Images
  • Choosing Images for Your Portfolio
  • Order the Images in Your Portfolio
  • Why do Some Images Sell More Than Others?
  • Analyze Student Portfolio Image Order
  • Framing, Sizing, Editioning & Pricing
  • Determine Sizes for Prints
  • How to Choose Paper
  • How to Choose Editions
  • Pricing Strategies
  • How to Present Your Images
  • Example Pricing Exercise
  • Print Examples
  • Licensing, Commissions & Contracts
  • How to Keep Licensing Organized
  • How to Prepare Files for Licensing
  • Pricing Your Licensed Images
  • Contract Terms for Licensing
  • Where to Sell Images
  • Commission Pricing Structure
  • Contract for Commissions
  • Questions for a Commission Shoot
  • Working with Galleries
  • Benefits of Galleries
  • Contracts for Galleries
  • How to Find Galleries
  • Choose Images to Show
  • Hanging the Images
  • Importance of Proofing Prints
  • Interview with Soren Christensen Gallery
  • Press Package Overview
  • Artist Statement for Your Series
  • Write Your 'About Me' Page
  • Importance of Your Headshot
  • Create a Leave Behind & Elevator Pitch
  • Writing For Fine Art
  • Define Your Writing Style
  • Find Your Genre
  • What Sets You Apart?
  • Write to Different Audiences
  • Write for Blogging
  • Speak About Your Work
  • Branding for Video
  • Clearly Define Video Talking Points
  • Types of Video Content
  • Interview Practice
  • Diversifying Social Media Content
  • Create an Intentional Social Media Persona
  • Monetize Your Social Media Presence
  • Social Media Posting Plan
  • Choose Networks to Use & Invest
  • Presentation of Final Images
  • Printing Your Series
  • How to Work With a Print Lab
  • Proofing Your Prints
  • Bad Vs. Good Prints
  • Find Confidence to Print
  • Why Critique?
  • Critiquing Your Own Portfolio
  • Critique of Brooke's Series
  • Critique of Student Series
  • Yours is a Story Worth Telling

Taught by

Brooke Shaden

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