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CreativeLive

Graphic Design Fundamentals: Getting Started

via CreativeLive

Overview



AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Identify and apply fundamental graphic design elements
  • Add essential design skills to your toolkit
  • Approach and manage the creative process through varied projects


ABOUT TIMOTHY’S CLASS:

You don’t need to have a background in fine arts or be an Adobe InDesign whiz to create compelling designs. In this class, Timothy Samara takes you back to the fundamentals of graphic design - the same principles he has consistently returned to in his 25-year career.

Through real-world projects, you’ll learn the basics of:

  • Form and image
  • Color theory
  • Typography
  • Layout and composition

Most unique about Timothy’s class is his demonstration of how design theory manifests in actual projects; he cracks open his professional portfolio and takes you into the world of how real designers work. With an extensive career behind him, Timothy’s design services have spanned from web design to print media, to interface design, and to building brand identity. By walking through Timothy’s creative process, you not only see how design elements interact and impact an overall product, but you get a rare view of the problem-solving graphic designers do and the decisions they make. What rules exist and when are they broken? How do you juggle meticulous research vs. spontaneity?

Whether you want to design a poster, flyer, or logo - this class will give you the insights you need to design with confidence. Welcome to the art and science of graphic design.


WHO THIS CLASS IS FOR:

This class is designed for beginner and intermediate graphic designers as well as more experienced designers looking for a brush-up on design principles, career-changers, marketing team members, and anyone interested in graphic design fundamentals.


ABOUT YOUR INSTRUCTOR:

Timothy Samara is a New York-based graphic designer and educator whose twenty-five career has so far focused on visual identity and branding, communication design, and typography. Since 2000, he has split his time between professional practice and academia, defining a highly respected reputation as an instructor at the School of Visual Arts, Parsons/The New School for Design, Purchase College SUNY, New York University, The University of the Arts, and Fashion Institute of Technology. Mr. Samara is a frequent university lecturer and contributor to design publications both in the U.S. and abroad. He has written eight books on design to date (all from Rockport Publishers), which have been translated into ten languages and are used by students and practitioners around the world.

Connect with Timothy online: LinkedIn

Syllabus

  • Introduction to Graphic Design
  • Graphic Design: Areas of Specialization
  • The History of Graphic Design
  • The Designer's Toolkit
  • The Graphic Designer's Tools: Color
  • The Graphic Designers Tools: Typography
  • The Graphic Designer's Tools: Layout & Space
  • Typical Work Processes
  • Designing an Advertisment
  • Designing a Poster
  • Designing a Book Layout: Basic Concepts
  • Designing a Book Layout: The Details
  • Designing a Website
  • How to Design a Brand Identity: Preperation
  • How to Design Brand Identity: Showing the Client
  • Building Brand Language
  • Designing the Touchpoints
  • Fundamentals are Forever

Taught by

Timothy Samara

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