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CreativeLive

Growing Your Business With Startup Strategies

via CreativeLive

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Set your objectives and create the plan to achieve them.
  • Know where to find clients and how to approach them.
  • Start marketing your product or service and launch your first marketing campaign.
  • Start selling your product or service and acquire your first customers.
  • Manage your stakeholders while taking care of yourself.
  • Identify where the weaknesses of your process are, and gain the insight required to fix them.
  • How to be your own manager and balance the needs of your business with your existing commitments.
  • Make power moves for scaling & sustainability.
  • Have a high-level overview of the different growth strategies.
  • Simplify and expedite your sales process.
  • Build a portfolio to attract the right kind of customers.

ABOUT TAL & EYAL'S CLASS:

When it comes to launching, running and scaling a successful startup, passion and dedication is only the first step. You need to have a detailed action plan with proven strategies that you can implement and monitor as you grow.

This class will teach you everything you need to know to launch a successful startup from setting your objectives and choosing your ‘why’ to aligning your growth strategy with your goals & objectives. You’ll learn how to acquire your first customers, transition from a 'marketing' mindset to a 'sales' mindset and run your first marketing campaign.

Enroll now to get your startup on the road to success.

WHAT YOU WILL LEARN:

  • How to create an actionable plan that will take you through the different growth stages of a business
  • How to align your growth strategy with your users' needs
  • How to gain the perspective required to help your users make the most out of your product or service
  • How marketing can benefit your venture and where are you most likely to win
  • How to build your initial marketing stack and uncover opportunities you didn't know of before
  • Where you can acquire your first customers and how to grow your client base
  • How to understand your areas of growth
  • How to focus your efforts in alignment with your strengths, goals & objectives
  • How to create a buyer persona and tailor your proposition to your target audience

WHO THIS CLASS IS FOR:

  • Entrepreneurs wanting to launch a successful business with proven strategies
  • Business owners wanting to enhance their business strategy and target new audiences
  • Freelancers wanting to add business strategy to their skillset
  • Marketing and brand managers looking for a firm grasp of startup marketing
  • Anyone wanting to start a professional career in business strategy
  • Digital nomads looking for work that they can do from anywhere in the world
  • All levels of experience

SOFTWARE USED:

Adobe Illustrator CC

ABOUT YOUR INSTRUCTORS:

Eyal Yassky-Weiss
A published documentary photographer & entrepreneur, Eyal has invaluable hands-on experience and insight into what it takes to grow your own business. He is a sought-after keynote speaker and consultant to startups, investors, NGOs and entrepreneurs.

Tal Shmueli
With a background in the corporate tech world, Tal has worked with a range of startups of various sizes to achieve success. He is a published author, renowned keynote speaker and founder and host of the Startup Nightmares podcast.

Syllabus

  • Side Hustles that Grow into Successful Businesses
  • Grow Your Business Using Startup Strategies
  • Table of Contents
  • How to get the Most out of this Course
  • Quiz Chapter 1
  • Set Your Objectives - Choose Your Why
  • Create an Action Plan - Product, Marketing, and Sales
  • Creating a Timeline and Prioritizing
  • Financial Feasibility - Working Towards Profitability and High Margins
  • Reality Check our Products and Services
  • Quiz Chapter 2
  • User Research
  • Creating a Buyer Persona
  • Tailoring Your Proposition to Your Target Audience
  • Buyer Persona and Business Strategy
  • Quiz Chapter 3
  • The Power of Marketing
  • The 5 P's of Marketing Framework
  • The Marketing Playground
  • The Essential Marketing Stack.
  • Zero Budget Marketing Opportunities
  • Launching Your First Marketing Campaign
  • Quiz Chapter 4
  • Transitioning From a Marketing Mindset to a Sales Mindset
  • V.2 Acquiring Your First Customers
  • A Word About Pricing
  • Build a Portfolio to Attract the Right Clients
  • Simplify and Expedite Your Sales Process
  • Quiz Chapter 5
  • Growth Strategies to Inspire Your Thinking
  • High Level Overview of Growth Strategies
  • Aligning Your Strategy with Your Goals
  • Quiz Chapter 6
  • Your New Reality
  • Stakeholder Management
  • Self Management
  • Tips and Tricks for Your Sustainability and Scale
  • Quiz Chapter 7
  • Final Quiz

Taught by

Tal Shmueliand & Eyal Yassky

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