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CreativeLive

Branding Essentials for Designers

via CreativeLive

Overview

AFTER THIS CLASS YOU’LL BE ABLE TO:

  • Bring a unique human touch to a brand story
  • Define brand attributes, vision, and strategies for naming
  • Employ tactics to ensure brand consistency across all platforms

ABOUT STANLEY’S CLASS:

A great brand is the culmination of strategic thought, experience, and a little magic. It all results in a story that creates brand fans. A logo, a name and identity are starting points, but by themselves don’t create successful brands. Learn what it takes to build a lasting and meaningful brand in Branding Essentials for Designers with Stanley Hainsworth.

Stanley is the the former creative director at Nike, Lego and Starbucks and now founder of the multi-disciplinary creative juggernaut – Tether. In this class he teaches the role stories play in developing a strong brand identity and how to create a strategic roadmap for sharing a brand story with the world. You’ll learn tools and methodologies for creating brands that can be applied to projects of all sizes.

Through this class you’ll develop the skills you need to offer clients the complete package when it comes to branding – not just a logo. Deepen your branding know-how and infuse meaning into your design work with branding whiz, Stanley Hainsworth.

WHO THIS CLASS IS FOR:

This class is for design professionals, entrepreneurs, startup founders, marketing and branding managers, and creatives interested in learning more about branding.

ABOUT YOUR INSTRUCTOR:

Underneath that highly unorthodox shock of follicular iconoclasm lies the turbocharged brain of a highly attuned branding machine. Stanley mastered the art of brand storycraft while serving as the creative-in-chief at three of the great brands of our time: Nike, Lego, and Starbucks, where he was VP of Global Creative during an era when the now-ubiquitous brand matured into the cultural icon we know today. His creative influence extended from products and campaigns to all consumer touch points. Prior to that, as Global Creative Director for the Lego Company in Denmark, Stanley directed a total visual overhaul of the brand, including advertising, interactive, packaging, retail and brand stores. At Nike, Stanley worked on everything from the Olympics to creating Nike Entertainment. He has written books on branding, is an educator, a regular contributor to the Huffington Post, and is a sought after speaker on branding and design worldwide. 

Connect with Stanly online: Website | Facebook | Twitter | Huffington Post

Syllabus

  • Personal Journey
  • Defining the Brand: Nike
  • Brand Visuals: Lego
  • Fine Tuning the Brand: Starbucks Part 1
  • Fine Tuning the Brand: Starbucks Part 2
  • Building a Creative Environment
  • Inside Tether: Behind the Scenes Studio Tour
  • Brand Case Study: Gatorade
  • Brand Case Study: Awake Chocolate and Swans Island
  • Brand Case Study: The Grove School
  • LIVE Brand Case Study: Live Love Snack
  • LIVE Brand Case Study: Squatch Watch
  • Evolution of a Brand
  • Create Your Own Opportunities

Taught by

Stanley Hainsworth

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