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CreativeLive

Launch a Profitable Digital Marketing Plan for Your Business

via CreativeLive

Overview

Let's face it: Digital marketing is complicated! With new platforms, technologies and "shiny objects” emerging every day, it's hard to know where to put your focus and what marketing efforts you should prioritize.

Fortunately, Ryan Deiss, founder and CEO of DigitalMarketer and a renowned speaker and consultant, can help you cut through the clutter and develop a custom digital marketing plan that responds to your specific needs.

This class utilizes a simple, scalable, eight-step framework to help you attract new leads from scratch and then convert them to high-value customers and clients. By the end of this comprehensive course, you'll have a complete plan for transforming strangers into rabid buyers and raving superfans.

In this class, you'll learn how to:

  • Perfect your messaging and positioning so even cold prospects instantly understand your value proposition.
  • Leverage consumer-based social channels to drive fresh, targeted leads.
  • Map your customer journey.
  • Craft a "perfect offer” that delivers the right message to the right person at the right moment, when they're most ready to buy.
  • Develop a five-step awareness plan that leverages social channels and amplified content to attract and convert customers and clients from scratch.
  • Execute and scale your growth plan.
  • Eliminate complexity and avoid "shiny object syndrome.”
  • Lower acquisition costs through digital channels.
  • Improve consistency of lead flow and conversion rates.

Syllabus

  • Class Introduction
  • The Real Goal of Marketing
  • The Value Journey Explained
  • How To Map a Value Journey
  • Codify Your Ascension Ladder
  • Splinter Your Entry-Point Offer and Lead Magnet
  • Deliver an "Ah-Ha" Moment
  • Create Engaging Top of Funnel Content
  • How To Generate Awareness
  • Transform Happy Customers Into Brand Ambassadors
  • The 8 Core Disciplines of Digital Marketing
  • The One Thing Everyone Is Always Buying
  • Case Studies: Selling Transformation
  • The Before & After Grid
  • Before & After Grid Examples
  • Before & After In Action
  • Statement of Value & 30-Second Sales Pitch
  • The Perfect Offer Explained
  • The Predictable Sales Canvas
  • Triggering Events
  • Entry-Point Offers
  • Entry-Point Offer Checklist
  • Driving Traffic and Awareness To Your Perfect Offer
  • Content Amplification Explained
  • Craft One Amazing Piece of Content
  • Amplify with Advertising
  • Retarget Your Pixeled Audience
  • Scale Your Predictable Selling System
  • Executing Your Growth Plan & Wrap Up

Taught by

Ryan Deiss

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