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Local SEO: Put Your Business on the Map

via CreativeLive



  • Conduct thorough keyword research to target the right local keywords for your site.
  • Conduct professional competitor research.
  • Implement technical SEO to ensure that your sites stands out ahead of 95% of competitors.
  • Optimize your website in Google My Business listing.
  • Build local citations and understand the importance of NAP consistency.
  • Source backlinks and perform local blogger outreach.
  • Audit local outreach targets and avoid anchor text over optimization.
  • Perform off-site SEO to to rank your website in the organic search results.
  • The key principles of on-site SEO.


Almost half of all searches conducted on Google are for local businesses. Learn how to capitalize on this rapidly growing and lucrative space in this Local Search Engine Optimization class that will put your brand on the map.

Filled with real-world examples, actionable tasks and downloadable files, you’ll be able to take the skills you’ve learned and immediately apply them to improve a business’s local SEO performance.

By the end of this class you’ll know exactly how to optimize a website for local search including off-site, on-site and technical SEO, working with Google My Business and utilizing Schema Markup to its maximum potential.


  • What local SEO is and why it is important for your website’s success
  • The 4 Pillars of SEO including off-site SEO, technical SEO, Google My Business and your website
  • The ins and outs of Schema Markup and why it’s important for your local business
  • Setting up and optimizing Google My Business
  • How to apply keywords across your site
  • How to perform image SEO and Geotagging
  • Manage location pages for multi-location businesses


  • Marketing managers and reps needing to gain a solid handle on Local SEO
  • Anyone wanting to start a professional career in Local SEO
  • SEO specialists wanting to improve on their skills
  • Business and site owners wanting more organic traffic
  • Web programmers, designers, front end and full stack developers looking to diversify their skillset
  • All levels of experience


SEO expert with 8+ years experience in guiding early-stage businesses to achieve organic traffic growth, market share and profitability. Alastair is a successful agency owner and Fiverr Pro Seller. He has taken multiple brand-new websites to #1 rankings around the world using his proven local SEO methodology.


  • Introduction
  • What is Local SEO
  • Why is local SEO important
  • The Pillars of Local SEO
  • Quiz: Local SEO - What is it and Why is it Important?
  • Targeting the Right Keywords
  • Keyword Research Tools
  • Quiz: Chapter 3: How to master local keyword research
  • Introduction to Competitor Research
  • Competitor Research - Quick Checks
  • Quiz: Chapter 4: Competitor Research - Choosing the Right Battles
  • How to Apply Keywords Across Your Site
  • The On-Site SEO Essentials
  • Image SEO + Geotagging
  • Optimizing Your Website Content
  • How Should They Look
  • YouTube, Maps, and Socials
  • Multi-Location Businesses - How to Manage Location Pages
  • Quiz: Chapter 5: On-Site SEO - Optimizing Your Website
  • Setting up Your Google My Business Listing
  • Your Business Name vs Using Keywords in Your Business Name
  • Completely Optimizing Your GMB Profile
  • How to Get Google My Business Reviews
  • Quiz: Chapter 6: Google My Business
  • Local Citations
  • The Importance of NAP Consistency
  • Citations for Service Area Businesses
  • Citations - How Many do you Need
  • Introduction to Backlink Building
  • Sourcing Backlinks - Social Links
  • Sourcing Backlinks - Blogging Links
  • Local Newspapers and Sponsorship
  • How to do Local Blogger Outreach
  • How to Audit Local Outreach Targets
  • Avoiding Anchor Text Over Optimization
  • Quiz: Chapter 7: Off-Site SEO
  • Introduction to
  • Why is Schema Markup Important for SEO
  • Manually Adding Schema to your Site
  • Adding Schema Using a Plugin
  • Quiz: Chapter 8: Technical SEO
  • Conclusion of the Course
  • Final Quiz

Taught by

Alastair Dunstan


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