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CreativeLive

Make Your Creative Business Uniquely Irresistible

via CreativeLive

Overview

Streaming for Free on Tuesday, 6/21

Whether you’re trying to stand out among thousands of online sellers or a hundred fellow crafters and makers at a trade show, the ability to distinguish yourself from the competition is a required skill for every creative entrepreneur. April Bowles-Olin will show you how to make your business unique by differentiating yourself and making your business a magnet to your target customer.

April will help you cultivate a deeper confidence in your product through developing a more nuanced understanding of your brand. You’ll explore what makes your business original, how to “bake” that uniqueness into your brand, and how to use it to inspire customers to choose you. You’ll learn how essential it is to understand the stories of your customers, and how to motivate those customers to broaden their stories to include your company.

If you’re ready to be the one customers excitedly and confidently choose, no matter how many other options they may have, this course is a must.

Syllabus

  • Your Favorite Brands
  • What You Stand For
  • Your One Sentence Message
  • Why Choose You?
  • The Unique Brand Trifecta
  • Your Definition of Success
  • Your Passion Projects
  • Why You?
  • What You Know to Be True
  • The Gold Is In the Difference
  • Get to Know Your Customers
  • Use What You Know
  • Customers Not Numbers
  • Your Customer Service Plan
  • Customer Experience
  • The Five Objection Profiles
  • Importance of Story
  • What Buying Choices Say About Us
  • Your Unique About Page
  • Create a Sense of Belonging
  • Habits & Stories

Taught by

April Bowles-Olin

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