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CreativeLive

Marketing for Crafters: Create the Right Plan

via CreativeLive

Overview

The world is awash in good marketing ideas. The key to success is having a concrete marketing plan that aligns with your goals. In Marketing for Crafters: Creating the Right Plan, Tara Swiger will help you structure a plan that is just right for the way you want to do business.

Every crafter brings a unique set of skills, dreams, and limitations to their business, and it is essential you are clear about the commitment you want to make to marketing so you can create a plan and actually stick to it. In this course, Tara will help you get honest about what you want and help you chart the course for getting there. With so many options available, marketing can feel incredibly overwhelming – Tara will teach you a process for vetting new marketing ideas and platforms, and teach you skills for evaluating the usefulness of marketing tools before you commit.

Marketing for Crafters: Creating the Right Plan will show you how to structure a marketing plan that attracts loyal customers and keeps you excited about your business.

Syllabus

  • The Power of Knowing What You Want in Business
  • Achieving Success in Your Craft Business
  • Make Your Craft Business Goals More Doable
  • How to Choose the Right Tools to Run Your Craft Business
  • How to Develop a Business Action Plan
  • A Crafter’s Guide to Experimenting in Business
  • Evaluating the Results of a Business Experiment
  • Tips on Mapping Your Business Goals
  • Setting Craft Business Goals
  • How to Develop and Implement Your Business Strategy

Taught by

Tara Swiger

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