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CreativeLive

Optimize Your Online Store

via CreativeLive

Overview


Running your own online store gives you control over the sales process and allows you to create a space that fully reflects your brand. It also comes with a lot of responsibility and can quickly become a major source of stress. Learn the right way to optimize your e-commerce website from Andreea Ayers.

Andreea has started and sold three companies in the last five years. As the owner-operator of a successful organic soap line and founder of a six-figure t-shirt business, she knows exactly what it takes to build a business online. In Optimize Your Online Store, Andreea will teach you how to create a website that reflects your brand and encourages customers to buy. 

She’ll teach you how to:

  • Set up a homepage that encourages immediate connection
  • Create an about page that builds trust
  • Write product descriptions that do the selling for you
  • Turn browsers into paying customers

When you run your own online store you have to customize it so that when people do come, they trust you enough to actually make a purchase. Andreea will teach you how to analyze and improve your site so that visitors feel confident in you and your products and are converted into lifelong customers.

By the end of this class, you’ll know exactly what you need to do to ensure that your website reflects your brand, is trustworthy and encourages people to buy.

Syllabus

  • Class Introduction
  • The Right Image & Text on Your Homepage
  • Highlight Customer’s Lifestyle on Homepage
  • Create an Irresistible Opt In Offer on Homepage
  • What is the Call to Action on Your Homepage
  • Best Homepage Layouts
  • Main Purpose of Your About Page
  • About Page: Customer First, Your Story Second
  • About Page: Write Your Story
  • About Page: Your Call to Action
  • Create “In-Store Feeling” with Product Photos/Videos
  • 6 Steps to Write a Product Description that Sells
  • Use Product Photos to Increase Sales
  • Use Product Videos to Increase Sales
  • Build Trust Through Reassurance
  • SEO for Your Product Pages
  • Choose Your Shopping Cart Platform
  • Types of Shopping Cart Platforms
  • Trust Signals & Why They Matter
  • Use Your Blog to Increase Your Sales
  • Develop Your Plan of Action

Taught by

Andreea Ayers

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