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Sales, Sales, Sales.

via CreativeLive


People love to buy ... but people hate to be sold to. If this is true for you, too, why would you ever want to be perceived as a salesperson? Most of us don't.
This course not only covers the nuts and bolts of achieving great sales but goes far beyond, with the intention of priming you to consistently sell your work for what it's truly worth - and to create even better relationships with clients who will appreciate a better experience. If you own your own small business, you are in a 100% sales commission job. Tamara Lackey has worked in a 100%-commission based sales role for 15 years, achieving remarkable success in sales before she ever picked up a camera professionally. 
Tamara will show you exactly how she maintains a consistently high sales average in multiple genres, sharing how to conquer fear of criticism and self-doubt to make the entire process significantly more enjoyable and she will showcase detailed evaluations of each in-studio audience member's sales sessions to show what works, what doesn't, and how you may be killing your sales!


  • Problems with Sales
  • What is a Salesperson?
  • You and Your Sales
  • Why People Buy
  • Who People Love to Buy From
  • Building Rapport and Trust with Clients
  • The Sales Process
  • How to Stop Feeling Awkward About Sales
  • The DOs and DON'Ts of the Sales Process
  • More DOs and DON'Ts
  • An End-to-End Process That Works
  • Selling Your Photography
  • Step-by-Step Sales, Part I
  • Interview: George Varanakis
  • Step-by-Step Sales, Part 2
  • Active Listening
  • Pricing
  • Past Student Testimonial: Nikki
  • Student Evaluation: Carey's E-mails
  • Student Evaluation: Nicole
  • Student Evaluation: Lori
  • Stop Giving Up Too Soon
  • Skype Call with Charlie Engle
  • Making Good Images into Bestselling Images
  • Student Evaluation: Michael
  • Shooting for Maximum Client Satisfaction
  • Prepping for the Shoot
  • Shoot: Family Session
  • Post-Shoot Family Debrief
  • Family Image Review Session
  • Print and Product Options
  • Boosting Your Energy for Sales
  • On Regrets
  • Handling Criticism, Lack of Confidence, and Self Doubt

Taught by

Tamara Lackey

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