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CreativeLive

Start and Grow Your Photography Business

via CreativeLive

Overview

It’s important to plant the seeds to grow your photography business the right way. Whether you are transitioning from a hobbyist to a professional, or have already launched your new business and don’t know what to do next, Kevin Kubota will show you the key and essential steps to getting your business growing in the right direction. You’ll learn who you are as a photographer and how to position, brand, and market yourself to the perfect clientele. 
Kevin will show you:
  • How best to brand yourself to attract clientele that hire you for you 
  • Pricing and packaging strategies to maximize your sales 
  • How to perfect your sales techniques without being pushy 
It’s time to start or build up a photography business that will allow you to be creative and make money at the same time. Kevin will help you achieve that goal.

Syllabus

  • Class Introduction
  • How to Evaluate the Condition of your Photography Business
  • How to Build the Foundation for your Photography Business
  • How to Rapidly Grow Your Photography Business
  • Legal Essentials for your Photography Business
  • Effective Work Habits for Successful Photographers
  • Best Practices for Tracking your Time
  • How to use Keywords to Define your Brand
  • The Importance of Defining your Brand Identity.
  • How to Leverage Design to Communicate your Brand.
  • Student Hot Seat: Marketing Materials Critique
  • Marketing your Photography Business Online Part 1
  • Marketing Your Photography Business Online Part 2
  • Marketing your Photography Business in the Real World
  • Understanding Cost of Goods and Calculating your Overhead
  • How to Price your Services and Build Packages that Sell
  • KUMU Studio Management Software Pricing Demo
  • Student Hot Seat: Critique on Pricing
  • Ten Key Steps to Selling without Selling Part 1
  • 10 Key Steps to Selling without Selling Part 2
  • Student Hot Seat: Mock Sales Presentation
  • Creating & Nurturing Customer Loyalty
  • How to Encourage Repeat Business
  • How to Develop a Sustainable Business
  • Final Q&A
  • The Importance of your Professional Network
  • How to Stay Inspired and Realize Long Term Growth

Taught by

Kevin Kubota

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