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CreativeLive

Style Guides with Adobe InDesign

via CreativeLive

Overview


A style guide is a set of rules that define how you should create, represent, and maintain your brand in a variety of formats—from print to web to broadcast. Whether you’re a part of a team or working on your own, creating a style guide is a great way to clarify how you intend to communicate your brand and make sure you’re always consistent.

In this class, you’ll learn how to:

  • Compose an effective mission statement and story for your brand.

  • Define your brand voice so your style and tone are consistent across all your materials.

  • Choose the colors, fonts, and imagery and that will convey your brand to the world.


Software Used: 
Adobe InDesign CC 2018

Syllabus

  • Class Introduction - Project Overview
  • Creating a Style Guide Cover
  • Mission Statement and Story
  • Color and Logo Types
  • Logo Dos and Don'ts
  • Working with Type
  • Incorporating Images
  • Save, Export & Archive

Taught by

Khara Plicanic

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