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The Business of Professional Photo Retouching

via CreativeLive


Create your own retouching business from the ground up. In this class, one of Hollywood¹s hottest retouchers reveals the secrets to designing your own business. Lisa Carney walks through the steps needed to start and run a smooth business while keeping your clients engaged and happy. Whether you’re looking to work with photographers, agencies or even bill for post production - you’re bound to find valuable insight into the world of photo retouching.

This class covers:

  • Defining the type of retoucher you want to be
  • Solutions for the problems you’ll encounter on shoots and in post production
  • Communication techniques for clients
  • Secrets for setting realistic expectations from markups through revisions
  • Pricing your services and handling billing issues
  • Emergency tips for when jobs go off the rails

Get the inside scoop from a true insider. You’ll finish this class knowing how to construct a profitable photo retouching business model AND develop the tools to sustain it.


  • Class Introduction
  • Who Should Be a Retoucher?
  • Genres of Retouching
  • Comp vs Finish
  • Lisa's Path to Retouching
  • Simon's Path to Retouching
  • Establishing a Look
  • Who is The Client?
  • What is The Job?
  • How to Estimate a Job
  • Pricing Your Jobs
  • Billing
  • Retouchers at Photoshoots Overview
  • Budget Busters on Photoshoots
  • Photo Coverage on Set
  • Pre Shoot Communication
  • Female Model Examples
  • Male Model Examples
  • On Set Recap
  • Retouchers on Set Q&A
  • Comping on Set
  • Demo Images from Shoot
  • Tools of The Trade
  • Digital Bag of Tricks
  • Getting Hired as a Retoucher
  • Being a Retoucher Q&A
  • Production Management
  • Folder Naming Convention
  • File Naming Convention
  • Mark Ups
  • Workflow Overview
  • Computer Organization Workflow
  • Software Organization & Brushes
  • Libraries & Layer Management
  • Office Space Workflow
  • Build Your Network
  • Finishing Touches Checklist
  • Stacking Order
  • Res-Up Files
  • Sharpening Files
  • Noise on Files
  • File Types
  • Quality Control
  • Delivering Final Files
  • When Issues Arise
  • How to Mitigate Problems on Set
  • Solving Problems in Post
  • Casting Cards vs In Person
  • How to Come Back from Mistakes
  • Business & Promotion
  • Website Portfolio Samples
  • Promotion on Social Networks
  • Organizations to Join
  • Craftsmanship & Work Ethic

Taught by

Lisa Carney and Simon Peter Raible

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