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The Business of Volume School Photography

via CreativeLive


We’ve all had our annual school portrait taken over the years. Of course you didn’t think about the hard work and organization that it took for the photographer to get hundreds of images taken during that day, but volume school portrait photography is a great way for photographers to add additional income to their business. Matthew “The Body” Kemmetmueller has broken into that competitive market and wants to share his knowledge of that industry with you. He’ll explain:

  • How to get into the schools that are right for your business
  • The best way to choose the software and gear you’ll need
  • How to put together bids and win over the schools
  • The most efficient way to order and deliver products
  • How to automate the retouching process

School photography is not an easy market to conquer, but Matthew will walk you through everything you’ll need to know in order to become a successful school portrait photographer.


  • Class Introduction
  • How to Identify Schools to Work With
  • How to Identify Decision Makers at Schools
  • The Logistics of Placing Bids
  • Learn From Your Mistakes
  • Why a Good Bid is Important
  • Intro & School Specifications for Bid
  • Bid Questionnaire
  • Charter School Bids
  • Gear Rundown for School Photography
  • Key Elements for Photoshoot Day
  • Photolynx Workflow
  • Pre Paid Sales Vs Proof Jobs
  • Account Retention
  • Preschool Photography
  • Bidding Differences for Preschool Photography
  • Order Forms & Products for Preschool Photoshoots
  • Cap & Gown Pricing & Packages
  • How to Order Specialty and Service Items
  • Packaging & Delivering Products

Taught by

Matthew The Body Kemmetmueller

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