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CreativeLive

The Business of Wedding Photography

via CreativeLive

Overview

Along with your technical and creative knowledge, you need to know how to run your wedding photography business and set it up for long term success. How else can you expand and reach your desired clientele? Vanessa Joy, an award winning wedding photographer, joins us at CreativeLive to teach you the skills to help your business thrive. She’ll provide actionable steps in marketing, communication, workflow, and pricing that will attract the couples you want to work with. You’ll learn:

  • How to show your photographic style
  • Secret areas to brand your business
  • Social Media Quick Tips
  • Methods to make clients happy
  • Keys to effective and efficient workflow
  • What products you should offer
  • Packaging that sells
  • Understand how to make profit

Photograph what you love and learn to run a business that allows you to market your creativity.

Syllabus

  • Class Introduction
  • 4 Reasons You're Failing
  • Your Brand and Style
  • Social Media
  • 5 Keys to Social Media
  • The Client Experience
  • Keeping Clients Happy
  • Effective Communication
  • The Power of Video
  • Q&A
  • Defining Success - Workflow
  • Useful Tools
  • The Product
  • Pricing
  • Understanding Price Breakdown
  • Before the Sell
  • During the Sell
  • Final Sales Tips
  • Motivation

Taught by

Vanessa Joy

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