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CreativeLive

The Entrepreneur's Guide to Pitching Clients and Getting Sales

via CreativeLive

Overview


The distance that your small business has to cover to become a thriving enterprise can seem like an unbridgeable gulf at times. You need to land bigger clients to build name recognition and scale up your business model, but they appear to be out of reach.

Entrepreneur Peter Corbett has lived this struggle, and built his business iStrategyLabs into a multimillion dollar brand. Join us for this class, and Peter will teach you how to price, pitch and create a statement of work. 

You’ll learn:

  • How to prospect a client, prepare a tailored pitch, and land meetings.
  • How to estimate the work that needs to be done, and close the deal.
  • How to operate projects, and exit gracefully once they’re completed.

Peter has built his business from the ground up without VC funding. His client work includes projects for brands like GE, Disney, Volkswagen, and Coca-Cola. He mentors fledgling entrepreneurs who have strong ideas and straddle the tipping point between just maintaining and runaway success. You’ll walk away from this class with a step-by-step playbook on how to secure bigger clients, and a toolkit of techniques and ideas to arm you as you move onward and upward! 

Syllabus

  • Class Introduction
  • Who is Peter Corbett?
  • The Importance of Preparation
  • Finding Your Value Proposition
  • Business Model Canvas Example
  • What is Your Service Mix?
  • The Materials You Need to Pitch
  • Prospecting: Boiling the Ocean
  • Prospecting: Build a Barrel
  • Prospecting: Surgical Approach
  • Prospecting Tools That Work
  • Marketing Tactics For All Freelancers
  • Scoping Your Work
  • Project Proposal Example
  • Sample Concepting Proposal
  • Integrated Program Example
  • How To Close The Deal
  • Operating Your Business
  • How To End Your Client Project
  • The Art of Upselling
  • How to Get Referrals
  • Bonus Material Recap

Taught by

Peter Corbett

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