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Validating Your Product or Service Idea

via CreativeLive


You have an what? Most entrepreneurs fail because they build the wrong product. How does this happen? It’s because we race to the “build” phase and focus all our energy on the product. But there’s a way more important “p” word that always trumps your product...PEOPLE.
If you truly want to create an awesome product, you have to understand the people your product will serve. The best competitive advantage you can have is to understand your people, your audience, your potential customers better than everyone else. Your audience will guide you to the exact product you should create and how you should market it. This class will show you how to tap into that knowledge.
In this class, you will:

  • Learn how to use research to gather the information you need to build an effective product or service.
  • Review well-known case studies and best-practices in product design.
  • Walk through a simple step-by-step demo for building a landing page using Instapage.
  • Learn the basics of email lists and automation using ConvertKit.


  • Class Introduction
  • Why Most Entrepreneurs Fail
  • Adopting a Mindset of Launch and Learn
  • You Must Put Problems Before Solutions
  • Establishing Your Skills
  • Examples of Product/Service Ideas
  • Know Your Tribe: Your Best Competitive Advantage
  • Types of Research
  • Method 1: Surveys & the Art of Asking
  • Where to Find People for Research
  • How to Analyze Your Findings
  • Mind the Gap
  • What Does Validation Mean?
  • Anatomy of a Product Landing Page
  • Creating a Landing Page with Instapage
  • Connecting Your Landing Page to Your Email List
  • Simple Design Tips
  • Why Email is Crucial
  • Email Demo with ConvertKit
  • Connect Your Email List to Your Landing Page
  • Email Demo Continued: Broadcast & Automations
  • Spreading Word About Your Landing Page
  • Nurturing Your Audience
  • Next Steps

Taught by

Sarah Doody


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