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Worth It: Negotiation for Creatives

via CreativeLive


Core negotiation skills are essential for creative professionals, but negotiating can be fraught with fear, anxiety, and uncertainties. Join Ted Leonhardt to uncover the negotiating tactics that allow you to build the power and respect that lead to financial and creative freedom.

Throughout this course, you’ll gain a deeper understanding of the common anxieties and vulnerabilities around negotiation and build the skills you need to keep those fears from holding you back. You’ll explore negotiation not as a bargaining session but as a collaboration in which you guide those you are negotiating with. You’ll also learn how to use time and context to define opportunities, create contracts instead of proposals, and align people with your vision. Because dealing with difficult personalities can be a challenging aspect of negotiation, you’ll build strategies for coping with and disarming bullies and naysayers. You’ll develop a negotiating style that doesn’t neglect the importance of kindness and good manners, but that also allows you to know and assert what your unique offering is worth.

Whether you’re just starting out as a freelancer or you’re a longtime creative professional, this course will equip you to know your worth and confidently ask for the opportunities and compensation you deserve.


  • The Dilemma
  • The Resolution
  • Expertise Levels the Playing Field
  • Interview with Photographer Sara Mark
  • Building Confidence & Overcoming Fear
  • Interview with Lana Staheli, PHD
  • The White Board Process
  • The Dyslexic Advantage
  • Virtuous Cycle & Interview with Jim Copacino
  • Design Meeting Example
  • Core Principle: Inquiry
  • Separate Issues and Interests
  • Core Principle: Collaboration
  • Turnstyle Team Example
  • A B Exercise for Collaboration
  • Time with Karen Moskowitz
  • Core Principle: Time
  • Core Principles: Behavior
  • Interview with Keith Brofsky
  • Q and A with Keith Brofsky
  • Core Principle: Context
  • Interview with Devin Liddell
  • Context Exercise
  • Core Principle: Planning
  • Pounding the Table
  • Core Principle: Bullying
  • Bullying and 13 Negotiating Tips
  • Core Principle: Conclusion
  • Core Principles: Recap

Taught by

Ted Leonhardt

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