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Writing Emotionally Engaging Emails

via CreativeLive


When it comes to reaching people and converting them to clients and customers, nothing is more effective than email. And yet, many of the messages that businesses send out miss the mark—remaining unopened, unread or deleted from recipients’ inboxes.

This class will arm you with powerful email writing techniques that will take your email marketing campaigns to ever-greater heights. Business consultant and screenwriter Melissa Cassera will teach you the secrets to getting people to not only pay attention to your emails, but to respond to your calls to action.

In this class, you’ll learn how to:

  • Infuse personality and emotion into your emails.
  • Re-engage a list you haven’t reached out to in months.
  • Put readers at ease by sharing personal stories and life experiences.
  • Write captivating subject lines.
  • Master “movie trailer moments” in your opening line.
  • Edit your emails to make them more digestible, quotable and shareable.
  • Motivate people to take action without being pushy or sleazy.
  • Create a sense of urgency through “ticking clocks.”
  • Use email signatures to clinch the deal.


  • Class Introduction
  • Importance of Email Marketing
  • Put Readers at Ease
  • 5 Ways to Nail Your Personal Tone
  • Emotional Theme Ideas for Email
  • How to Write Captivating Subject Lines
  • How to Master “Movie Trailer Moments” in Your Opening Line
  • How to Make the Content of Your Email Riveting
  • How to Make Your emails More Digestible
  • How to Motivate People to Take Action in Your Emails
  • Create Urgency in Your emails
  • Strong & Engaging Email Signature Tips

Taught by

Melissa Cassera

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