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FutureLearn

Culturepreneurship: How to Start a Creative Business

Kingston University London via FutureLearn

This course may be unavailable.

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.

Gain the skills needed to become a creative entrepreneur

This four-week course from Kingston University will educate and empower you to become your own boss as you learn how to launch a creative business.

You’ll explore what it means to be a culturepreneur and how you can take your creative skills and add a layer of entrepreneurialism to create a business that will thrive.

By the end of the course, you’ll understand the mindset and qualities of an entrepreneur and how you can merge creativity and culture to shape your business and stand out.

Learn how to identify and target customers

No matter what your business idea is, it’s essential that you know who your customers are and how to reach them.

On the course, you’ll learn to define and target your audience and master techniques for engaging with your customers.

This knowledge will help you use marketing and social media plans to attract and grow your creative business – turning your followers into customers.

Understand how to use the business model canvas

You’ll delve into the business model canvas to help you learn how to outline your business structure, identify your opportunities and threats, and find the best business model for you.

With this knowledge, you’ll be able to perfect your business idea and create a value proposition and prototype for your new venture.

Learn how to launch a minimum viable product

To help get your business running, you’ll learn how to launch a minimum viable product for early customers. With this, you’ll be able to receive valuable feedback to help in your future product development.

Learning from the experts at Kingston University and Kingston School of Art (KSA), you’ll finish the course with the skills, knowledge, and confidence to launch your creative business and become a culturepreneur.

This course is designed for anyone interested in making money from their creativity.

It will be particularly useful for students who have the ambition to enhance their creative skills with a layer of entrepreneurialism.

A pen and paper, something to view a pdf, play web videos and time to really push yourself.

Syllabus

  • Welcome to Culturepreneurship
    • Welcome to Culturepreneurship
    • What do you need to become a Culturepreneur?
    • Finding your opportunities
    • The Business Model Canvas
    • Looking back to go forward
  • Define your Enterprise
    • What is a business model?
    • Business models
    • SWOT
    • Business building blocks
    • Looking back to go forward
  • Audience to Customers
    • Welcome to Customers
    • Building your personas
    • Persona to Profiles
    • Target your customers
    • Looking back to go forward
  • Putting it out there
    • The road ahead
    • Market Analysis
    • Profit and Loss
    • Minimum Viable Product
    • Looking back to go forward

Taught by

Ashley Temple

Reviews

5 rating at FutureLearn based on 2 ratings

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