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Microcredential

Marketing in a Digital World

Curtin University via edX Micromasters

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Overview

Over the next decade, marketing jobs are projected to grow faster than the average for all occupations. In this era of digital disruption, companies are increasingly focused on digital marketing, creating heightened demand for a specialised skill set.

The Marketing in a Digital World MicroMasters program equips learners with the key concepts and practical skills to build a career in marketing in the digital age. Throughout the program, learners will engage in problem solving and analytical thinking, gaining expertise in:

  • Creating and sustaining a brand;
  • Marketing through digital channels, such as social media;
  • Consumption behaviour across buying contexts;
  • Marketing metrics;
  • Digital brand engagement;
  • Digital brand reputation management.

Courses

Taught by

Sonia Dickinson, Bridget Tombleson, Lydia Gallant, Katharina Wolf, Isaac Cheah, Ian Phau and Billy (Cho Yin) Sung

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