Courses under this program:
Course 1: Digital Branding and Engagement
Learn how to increase brand engagement through the creation and distribution of content using an owned digital channel approach.
Course 2: Reputation Management in a Digital World
Learn how to develop, manage and protect an organisation’s online reputation through social media including Facebook and Twitter.
Course 3: Buyer Behaviour and Analysis
Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
Course 4: Strategic Brand Management
Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity.
Course 5: Online Marketing Strategies
Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business.