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Coursera Project Network

Custom Attribution Modeling with Google Analytics

Coursera Project Network via Coursera

Overview

In this 1-hour long project-based course, you will learn how to build and share a custom attribution model in Google Analytics, understand attribution modeling, export and import data for elaboration outside of Analytics platform.


Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Taught by

Angelo Paolillo

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