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University of Illinois at Urbana-Champaign

Customer Insights: New Product Development Orientation

University of Illinois at Urbana-Champaign via Coursera

Overview

This course is the first in the Customer Insights and New Product Development (CIPD) specialization. It will introduce learners to the tools and process of gathering customer insights for identifying and developing new product opportunities. Through an integrated set of five modules and hands-on project experiences, learners will acquire the knowledge and skills to turn their ideas gained from understanding customer needs into innovative new products.

Taught by

William Qualls

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