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DeAnza College

Digital Marketing Strategies

DeAnza College via California Community Colleges System

This course may be unavailable.

Overview

Students will learn to develop an effective digital marketing strategy for a product or service, a brand, or an organization using digital media and online delivery technologies and platforms. Students will also learn to analyze key performance metrics using various management and analytical tools, including native and cross-platform management systems, Search Engine Optimization, and Google Analytics.

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