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University of Maryland, College Park

Developing Innovative Ideas for Product Leaders

University of Maryland, College Park via Coursera

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Overview

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For product leaders, creating new new products and improving existing products are imperatives for success. Maturing technologies and aging product portfolios are requiring companies to discover, develop, and deliver products that customers love. This course is focused on the first step of this journey, identifying and evaluating new product opportunities.

This course is primarily aimed at professionals who are inspired, or tasked, to develop and lead products. This include aspiring and active product managers, product designers, product developers, and others in the product arena. This course is also valuable to anyone interested in how to developing innovative ideas for new products.

We will focus on four important areas to develop and enhance your capabilities as a product leader:

• Introducing the skills for identifying and analyzing entrepreneurial ideas for new or improved products;
• Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors;
• Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and
• Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification.

Syllabus

  • Introduction to Developing Innovative Ideas for Product Leaders
    • Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
  • Thinking Entrepreneurially
    • Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors
  • Seeing Entrepreneurially
    • Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition
  • Acting Entrepreneurially
    • Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification

Taught by

Dr. James V. Green

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Reviews

4.9 rating, based on 21 Class Central reviews

4.4 rating at Coursera based on 86 ratings

Start your review of Developing Innovative Ideas for Product Leaders

  • Anonymous
    I enjoyed this course and it's greatly recommended for people who want to develop and build on innovative ideas and entrepreneurial skills. Strategic decision making, thinking entrepreneurially with entrepreneurial mindset, motivation and behaviors',...
  • Anonymous
    This program provides interesting, quick, and detailed instructions on how to initiate all phases of a startup or product development. From thinking, and planning, to building and growing for both the now and the future. Giving the entrepreneurial mind a kick up the ass to get prepared and aware of the challenges required and opportunities that lay.
  • Anonymous
    Wonderful course. It helped me to structure my startup business—organized and academically-supported content. Dr. Green is an outstanding researcher and professor. I recommend the course to new entrepreneurs developing their businesses or those needing to revisit/adjust the bases of their ventures.
  • Anonymous
    The topic was well taught and it was easy to undertand the course. I am happy with the fact that the course was broken down for best undertanding. The assignmet at the end of each week class helped me as it gives me the oppourtunity to test my understanding of the course.
  • Anonymous
    The insights are powerful. Every startup should take this course and practice the exercises too. It is filled with a lot of guides to help build you and your business, in structure, strategy and positioning.
    This course is more than just a certificate!
  • Anonymous
    Comment and examples are old. I was expecting something more actualized.
    Although material is interesting, of not quite what I'm looking for in a product management specialization.
  • Anonymous
    It’s quite insightful and very educating. Topics were narrowed down with real life examples as well as relatable scenarios. The tests are helpful as well
  • Anonymous
    This has been a very useful guiding tool for my role as a Plant Manager and at the same allowed me to think through my future entrepreneurial ambitions.
  • Anonymous
    Insightful, well delivered with right examples, videos.
    Sets a strong foundation to start with the product management topics
  • Anonymous
    I found this course very professional and efficient for grasping essential knowledge of entrepreneurship for future product leaders. The content is very well organized, easy to follow, and very convenient for people who has limited time to keep nurturing themselves on their scarce free time.
  • Anonymous
    I must commend my teacher for taking time to to explain and analyse the concept of developing innovative ideas from product leaders.

    I learnt so much about newbie going into business and how to position and relate with other business owners even in a competitive market.
  • Anonymous
    This course help me broaden my knowledge on becoming a product leader. More important for me having a change in career path.
    Looking forward to learn and get more insight.
  • Anonymous
    This course is indeed a knowledge hub for those who wants to be entrepreneur or wants to be successful product managers or some high rank role in corporate world
  • Anonymous
    Una excelente introducción al mundo del emprendimiento y el análisis del mercado antes de crear un nuevo producto o servicio.
  • Anonymous
    Amazing insight from the lecture materials. I hope to apply the concept shared and learn from the results given. Thank you
  • Anonymous
    It is a great course for entrepreneurs and aspiring ones. Very insightful and corrected my views on lots of things.
  • Anonymous
    It was a great and thoughtful session. A bunch of knowledge which will help in coming future to utilize.
  • Anonymous
    The course was excellently crafted and given a detailed analysis from developing Entrepreneurial mindset, motivation and behaviour to team making, advantages and sustainability. Thanks professor, I'll try implementing and visualise the market demand and opportunities.
  • Anonymous
    Great and so useful coerce, this course make you knowing a lot of details about building your knowledge to become more professional in your work.
  • Anonymous
    The course shares some wonderful perspectives about entrepreneurship requirements and male you think more refined about your product idea
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