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University of Colorado Boulder

Digital Advertising Strategy

University of Colorado Boulder via Coursera Specialization


This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.


Course 1: Introduction to the Digital Advertising Landscape
- Offered by University of Colorado Boulder. The digital advertising landscape is complex. There are many different types of ads, including: ... Enroll for free.

Course 2: Search Advertising
- Offered by University of Colorado Boulder. Consumers search for virtually everything. This includes the things that small businesses do, ... Enroll for free.

Course 3: Social Media Advertising
- Offered by University of Colorado Boulder. Social media platforms are driven by digital advertising. As a result, social media advertising ... Enroll for free.

Course 4: Native Advertising
- Offered by University of Colorado Boulder. Native advertising is a niche form of advertising that leverages the design and format of news ... Enroll for free.


Taught by

Chris J. Vargo and Harsha Gangadharbatla

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