Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

University of Colorado Boulder

Digital Advertising Strategy

University of Colorado Boulder via Coursera Specialization

Overview

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.

Syllabus

Course 1: Introduction to the Digital Advertising Landscape
- Offered by University of Colorado Boulder. The digital advertising landscape is complex. There are many different types of ads, including: ... Enroll for free.

Course 2: Search Advertising
- Offered by University of Colorado Boulder. Consumers search for virtually everything. This includes the things that small businesses do, ... Enroll for free.

Course 3: Social Media Advertising
- Offered by University of Colorado Boulder. Social media platforms are driven by digital advertising. As a result, social media advertising ... Enroll for free.

Course 4: Native Advertising
- Offered by University of Colorado Boulder. Native advertising is a niche form of advertising that leverages the design and format of news ... Enroll for free.

Courses

Taught by

Chris J. Vargo and Harsha Gangadharbatla

Related Courses

Reviews

Start your review of Digital Advertising Strategy

Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free