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Microcredential

Digital Advertising Strategy

University of Colorado Boulder via Coursera Specialization

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Overview

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.

Courses

Taught by

Chris J. Vargo and Harsha Gangadharbatla

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