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FutureLearn

Digital Fashion Media

Condé Nast College of Fashion & Design via FutureLearn

Overview

Gain experts insights into the impact of digital media in fashion

Digital media is transforming how we consume content, with brands continually adapting to technological advancements and new digital and social media platforms.

On this three-week course, you’ll discover how fashion brands are responding to developments in digital media, and how they will continue to evolve in the future.

You’ll gain specialist insights and content from industry experts and academics from the creators of Vogue, GQ, and WIRED.

Study the rise of digital marketing in fashion

You’ll develop a comprehensive understanding of digital marketing and branding strategies utilised by today’s top fashion brands. This includes content creation, digital storytelling, social media strategies, and the role of influencers.

Examining digital media campaigns and how brands create impactful narratives, you’ll look specifically at digital storytelling and content creation using blogs, videos, and infographics to attract new customers.

You’ll also form your own ideas around digital fashion media and work on creative pieces of digital content to add to your portfolio.

Understand the role of a social media strategy and fashion influencers

Research indicates that budgets for influencer marketing in the fashion and beauty sectors are on the rise.

The course concludes with a look at the importance of a social media strategy and the role of influencers for fashion brands to help market products more effectively.

Finally, you’ll produce your own social media campaign, solidifying your skills and understanding of how digital media is used in fashion.

This course is designed for anyone wanting to gain insights into digital media strategies in relation to fashion brands.

This is an introductory course suited to anyone with an interest in digital media, marketing, and fashion.

Syllabus

  • Introduction to Digital Fashion Media
    • Welcome to Week 1: Getting to Know The Course And Each Other
    • Evolution of Fashion Media
    • Introduction to Digital Marketing
    • The Role of Influencers in Fashion Marketing
    • Reflection on Brands & Influencers
  • Storytelling Through Brand Communications
    • Welcome to Week 2: Brands & Storytelling
    • Digital Storytelling
    • Reflection on Digital Fashion Media & Storytelling
  • Digital Media Campaigns and Brands
    • Welcome to Week 3: Digital Campaigns & How They Are Created
    • Social Media Strategies for Fashion Brands
    • Final Creative Task: Social Media Campaign for Vogue
    • Reflection on Digital Media

Taught by

Lisa Mann

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