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Digital Marketing

via Hubspot Academy

Overview

Digital Marketing is any kind of marketing that happens on a digital platform. Whether it’s on your website, your social media, or through email, it’s digital marketing. Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. It’s a way to market (usually using digital marketing tactics) that draws in qualified leads, rather than blasting a message out to a mass audience. The Digital Marketing Certification Course will teach you how to become an effective digital marketer with an inbound-first mindset.
  • Optimize your website for search engines.
  • Create a non-paid strategy to build and grow a following.
  • Create an ads strategy to amplify your business message to a targeted audience.

Syllabus

  • Welcome to the Digital Marketing Certification Course
    • Learn more about the Digital Marketing Certification Course
  • Digital Marketing Fundamentals
    • Digital marketing is vital for your business and brand awareness. It seems like every brand has a website. And if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. To be competitive as a business, you'll need to embrace digital marketing. But, because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. In this lesson, learn how to identify the digital marketing strategies and tactics that work best for your business and its customers.
  • Building a Content Creation Framework
    • A defined process will help keep your content creation efforts running like a well-oiled machine. This lesson covers how to build a framework for creating content within your company. If you really want to create great content, then you need to have a process in place that’s more advanced than just writing and publishing content. You need to be able to identify campaigns, set timelines, and review and edit before it goes live, all of which will be discussed further in this class.
  • How to Find the SEO Strategy that Fits Your Business
    • You’ll learn how search engines rank your content, how to measure the state of your current SEO, and how to figure out an approach to SEO that fits with your business’s needs. This lesson includes a workbook that helps you evaluate the state of your SEO authority and identify specific areas for improvement so you can give your website a better chance of ranking.
  • Improving Website Performance
    • In many ways, the performance of your website is the first line of defense when it comes to website optimization. If your site takes too long to load, users simply are not going to wait around. In this lesson, you’ll learn why website performance is important, how to increase load speed, how to optimize the elements of your web page, and how to reduce the workload of your server to build a website that performs well across all main criteria.
  • Creating Quality Blog Content Your Audience Loves to Read and Share
    • Creating quality blog content your audience loves to read and share is easier said than done. In this lesson, you'll learn why blog post structure matters, how to choose a topic and a title for a blog post, and how to structure a blog post. You'll then finish with some effective blog writing tips.
  • How to Create a Successful Video Marketing Strategy
    • Learning how to create a successful video marketing strategy can be complicated if you don't have the right mindset. In this lesson, you'll learn why it's important to create engaging videos and how to use video throughout the inbound methodology. You'll then gain some tips for getting started from video marketing experts at Wipster.
  • Developing a Social Media Strategy
    • Creating a promotional plan that takes advantage of social and digital technologies will help you shape the conversation, build loyalty, and attract new customers and partners. Social media shouldn’t replace other inbound promotional methods like email, events, or public relations, but instead should augment them, offering another set of marketing channels for you to explore. NOTE: If you previously watched videos from the Inbound Marketing Certification (after March 2018), you may see portions of this lesson marked as complete.
  • Introduction to Paid Search Advertising
    • When it comes to paid search advertising, Google is by far the most popular option. In this lesson, you’ll learn how paid advertising on search engines works and how to get started with advertising on Google. Plus, you’ll learn best practices for creating remarkable digital ads for paid search and see examples of effective paid search ads in action.
  • Creating a High-Performing Email
    • Sending email, checking email, and drafting email has become as much a part of our day-to-day lives as getting up and going to work. And email is going to continue to play an important role in both our professional and personal lives. Creating emails that engage your contacts and help you grow your business is a key piece of your overall email marketing strategy. In this lesson, you'll learn the elements of a high-performing email and what you can do to implement them in your business.
  • Digital Marketing Certification Course Next Steps
    • Learn what to do once you finish the Digital Marketing Course.

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