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Digital Marketing for Hoteliers

Hotel Institute Montreux and Swiss Education Group via FutureLearn


Gain theoretical knowledge on how to design a digital marketing strategy

This digital marketing course will provide you with the theoretical knowledge and practical skills to design a digital marketing strategy for a hotel and hospitality enterprise.

You’ll learn how to audit a hotel’s website, and will find the tools in order to better understand the customer’s online and offline behaviour.

Understand the digital marketing terminology

Firstly, you’ll get to grips with the whole range of digital marketing terminology, and will also distinguish the different types of digital media in which to market to.

You’ll then also understand the different target markets, their needs and wants and how to manage data and evaluate results.

Design a customised marketing strategy and become a storytelling expert

You’ll then conduct a website and social media audit, and will then decipher how to design a customised marketing strategy and storytelling expert within the media.

You’ll then explore how online travel agencies (OTA’s) can benefit hospitality businesses and how you can solidify your relationship with them.

Learn from digital marketing experts at the Swiss Education Group and Hotel Institute Montreux (HIM)

With nearly 40 years of experience in hospitality management and culinary arts education, and rooted in the Swiss tradition of hospitality, the Swiss Education Group is committed to equipping tomorrow’s professionals with the leadership and entrepreneurial skills highly sought after in the hospitality industry and beyond.

You’ll be learning from experts within the field of digital marketing, and will be learning in collaboration with Hotel Institute Montreux (HIM).

This course is primarily designed for beginners (entry level) and middle management workers that would like to develop digital know-how and skills-set and improve the overall business digital footprint.

It’s also suited to freelancers that would like to offer digital marketing services, those looking to change careers and work on strategies for newer marketing channels, marketing professionals holding a BBA or MBA degree, sales professionals, business development executives, and other people working within the wider marketing field.

Taught by

Jorge Duraes Barbosa

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