Digital Marketing Strategy

Overview

Achieve your business objectives with a first-class digital marketing strategy

Learn how to plan and build an effective digital marketing strategy using PR Smith’s SOSTAC® framework.

Syllabus

Courses under this program:
Course 1: Digital Marketing Strategy: Situation Analysis
-Unpack PR Smith's SOSTAC® framework for planning and implementing an effective digital marketing strategy.

Course 2: Digital Marketing Strategy: Creating Objectives and Using Measurement Frameworks
-Learn how to monitor the success of your digital marketing strategy with objective setting and measurement frameworks.

Course 3: Digital Marketing Strategy: Developing Strategy and Strategic Positioning
-Create an overarching strategy and define strategic positioning using PR Smith’s SOSTAC® framework.

Course 4: Digital Marketing Strategy: Tactics, Action and Control
-Create and measure tactical activity plans for your digital marketing strategy using PR Smith’s SOSTAC® framework.