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University of Virginia
As technology evolves, the role of the modern digital product manager is becoming more than assessing market data, creating requirements, and managing the hand-off to sales and marketing.
On this course, you’ll learn how to charter a direction and create a successful working environment for all involved in product success.
You’ll discover how to dive into your data to better inform your product decisions and develop deep insights into customer motivation and experience.
You’ll also identify and assess various product management tools for managing existing products and exploring new ideas.
This course is designed for anyone interested in a career in product management.
It is also extremely relevant for anyone already working in product management who’d like to build on their professional skills.
Some familiarity with software development and product management is helpful, but not required.
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