Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.


Digital Marketing: Storytelling in the New Communication Landscape

Studio Blup and Ravensbourne University London via FutureLearn


Discover how to master social media marketing from a digital native

Get practical training in how to harness social media to your advantage, learning from Dines, Creative Director of Studio Blup, a London based studio at the forefront of the new digital avant-garde.

Gain cutting-edge communication design skills

Social media and digital technology have upended the traditional marketing and communications landscape, with even big brands struggling to connect with a new, digital culture.

On this course, you’ll learn key insights into how brands can connect with their audience in the emerging world of digital media.

Dines has partnered with Ravensbourne University London’s educator and design writer, Derek Yates, to create a series of short films, case studies, and practical interactive exercises that will give you the training you need to confidently build a successful digital marketing strategy.

Learn how to build a social media following

Explore how to build your network, discover how to creatively disrupt, learn the theory behind contemporary communication design, and understand how to deliver inspirational creative content.

You’ll come away fluent in digital storytelling, able to truly communicate on social media in a way that goes beyond algorithms and track data.

Join now, and get ready to #futurelearntheblupway.

This course would appeal to industry professionals looking to better understand the new communication landscape. It would also benefit designers wanting to expand their repertoire, creative professionals looking to discover how world-class brands communicate, and anyone needing to understand social media marketing and communication beyond ‘how to’ guides and algorithms.


  • Live the culture. Learn the culture
    • Welcome to the course
    • What is digital storytelling?
    • The theory behind the practice?
    • The Blup Way™ ‘Live the Culture/ Learn the Culture.’
  • Deliver the Culture
    • The Blup Way™ Deliver the culture.
    • Your turn!

Taught by

Andy Blustin


4.8 rating at FutureLearn based on 20 ratings

Start your review of Digital Marketing: Storytelling in the New Communication Landscape

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.