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Digital Transformation of Businesses and Services

Grenoble School of Management via FutureLearn



Technology is changing every aspect of how businesses and services, whether public or private, operate – a process known as digital transformation.

On this free online course, you will explore the impact of digital transformation and the issues arising from it, and learn how to implement digital transformation in your organisation, especially where to begin.

Implement digital transformation in your organisation

By the end of the course, you will:

  • understand the tools and methods that you can use to initiate digital transformation, beyond the purely technical aspects;
  • have an idea of the new jobs, roles and responsibilities created by the digital transformation of services and businesses;
  • develop a digital strategy and business model for your digitised service offering;
  • understand the evolution of marketing in the digital age;
  • know how to industrialise services, by integrating digital and human aspects;
  • and understand the good and bad sides of digital transformation, remaining critical and conscious of the balance between humans and technology.

Learn with digital transformation experts and case studies

The course has been developed by Grenoble Ecole de Management – one of the best French and European business schools. You will learn with a range of educators with experience of the digital transformation of businesses and services, and follow a realistic case study documenting digital transformation in the world of retailing.

Ce cours est également disponible en français, ouverture le lundi 21 novembre 2016. Pour plus d’informations et s’inscrire, cliquer là.

This course is designed for the employees of services or industrial companies, who are aiming to digitise their services, and want to understand the impact of this transformation on their organisation and culture.

Taught by

Marc PRUNIER and Hubert Kratiroff

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