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Microcredential

Marketing Essentials

Doane University via edX Microbachelors

Overview

From community organizations to global corporations, marketing is a critical component to be successful. The best ideas, products, and solutions can only make an impact if they can reach the right audience, at the right time.

This introductory program from Doane University, comprised of 3 courses and a final exam, is for those looking to build a solid foundation in marketing techniques that they can apply in their careers. Whether you are already involved in marketing operations and looking for a refresher or thinking about making a career move, understanding how to craft your message and connect it with your audience is a critical skill needed in today’s ever-changing world.

With the successful completion of this program, passing all courses with a 70% or better via the verified (paid) track, you’ll not only receive a certificate highlighting your achievement, but also have the option to collect real college credit (included in the price!) that you can count towards a pursuit of a bachelor’s degree.

No prerequisites required or previous marketing experience needed to participate.

Syllabus

Courses under this program:
Course 1: Marketing Foundations

Examine the basic building blocks of marketing as a part of the overall business strategy.



Course 2: Marketing Operations

Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations.



Course 3: Marketing - Delivering the Value Proposition

Examine the process of branding and its relationship to value creation.



Course 4: Marketing Essentials Final Exam

A comprehensive exam covering the Marketing Essentials courses.



Courses

Taught by

Jeffrey Frohwein

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