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Personal Branding Strategy for Social Media

via Domestika


Create a goal-driven strategy for social media to get liked, followed, and shared by your ideal clients
  • Introduction
  • Foundations
  • Content, Content, Content
  • Convert
  • Final project
Social media has quickly become the pinnacle of communication and has transformed the way we interact with our favorite brands. It is the go-to platform for successful businesses and entrepreneurs. Dot Lung, a seasoned social media strategist, teaches how to create a powerful online presence and communicate effectively with potential clients.

Following the wide success of her first Domestika course Instagram Strategy for Business Growth, Dot is here to teach you how to give your personal brand a unique and compelling voice to convert fans into trusted customers. Discover the best ways to strategize content to amplify your audience and build a community around your brand that is far-reaching and engaging.


  • About Me
  • Influences
  • What Will We Do in This Course?
  • The Rules of the Game: Mindset, the Dragon’s Formula and the Funnel
  • Choosing the Channels That Matter
  • Identify Your Purpose
  • Identify Your Ideal Client / Target Audience
  • The Brand Strategy - Design & Aesthetics
  • Brand and Content Pillars
  • Viral Content
  • Educational Content: Position Yourself as an Authority
  • Storytelling Content
  • Sales Content: Your Social Proof
  • Batching Your Content Planning Out 1 Month in 1 Day
  • Word of Mouth and Outreach
  • Strategies to Convert
  • Community Management
  • Personal Branding Strategy for Social Media

Taught by

Dot Lung


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