Learn how to combine words and design to create a unique brand identity that speaks to multiple audiences
Understanding Verbal Branding, Markets and Sectors
Defining a Verbal Brand
Turning the Verbal Into Visual
Getting the Most Out of an Approved Idea
A great brand identity comes from matching great solutions to the right problem. With so many competitors in today’s market, understanding all the elements it takes to build a strong brand is key to its success. Michael Johnson is the founder of branding consultancy Johnson Banks, renowned worldwide for original and clever branding strategies for clients like The University of Cambridge, UNICEF, and Duolingo.
In this course, Michael guides you through his original branding tactics, backed by over thirty years of experience to create your strategic branding concept from start to finish. Learn the power of words in strengthening a brand's strategy and narrative to create a unique brand manifesto. Create an effective visual concept inspired by your written elements to then develop a powerful design toolkit.
What Will We Do in This Course?
What Do We Mean by Verbal Branding?
Understanding Where Someone ‘Sits’ in a Market
Applying This to Your Project
What They Do, Who They Do It for, What Makes Them Different
The Bit at the Core - The "Why"
Adding a Brand Manifesto
The Many Ways That a Verbal Brand Can Influence the Visual
The Process of Creating Brand Identities
Editing What You Have, Developing the Best and Sharing With Your Client
Making the Most Of a Good Idea
Making Sure You Have the Toolkit in Place
Contemporary Brand Identity: Using Verbal and Visual Branding