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Domestika

Content Strategy: Build Your Brand from Scratch

via Domestika

Overview

Develop the soul of your brand by defining its content pillars, personality, and storytelling to create a memorable customer's journey and stand out from the competition
  • Introduction
  • Pillars
  • Personality
  • Processes
  • Final project
Brand strategist Laura Busche believes that branding is a journey to transform the soul of a business and, through it, a company can connect with the most human side of its customers’ persona. She has collaborated with brands including Canva and Creative Market, co-founded the digital marketing agency Ozone Group, and published several books including Lean Branding.

In this course, she teaches you how to create a powerful content strategy from scratch. Discover how to develop a content playbook that outlines the pillars, personality, and story behind your brand to help you stand out against your competitors. Are you ready to design a strong brand from the inside out?

Syllabus

  • About Me
  • Influences
  • Creating a Brand Manifesto
  • Brand Storyboard
  • Defining Your Audience Persona
  • Brand Positioning
  • Defining Your Brand’s Personality
  • Voice 1
  • Voice 2
  • Scripts and Scenarios
  • Prioritizing
  • Editorial Calendar
  • Systems
  • Content Playbook
  • Content Strategy: Build your Brand from Scratch

Taught by

Laura Busche

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