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Learn an Introduction to Ecommerce Marketing

via Hubspot Academy

Overview

In this course, created by Groove Commerce, learn how to create an ecommerce strategy and plan that's based in the inbound methodology.
  • Set goals for your ecommerce business
  • Attract people to your e-store, engage them on the path to purchase, and delight them to become repeat customers
  • Create an ecommerce inbound marketing strategy of your own

Syllabus

  • Introduction to Ecommerce Inbound Marketing
    • In this lesson, you’ll learn why your e-store needs an ecommerce inbound strategy. You'll also learn how to set ecommerce goals that make the most sense for your business.
  • Getting Started With Your Ecommerce Inbound Marketing Plan
    • In this lesson, you’ll learn how to create an effective buyer persona for your e-store. Additionally, you’ll learn how to create an ecommerce inbound marketing plan that your audience will love.
  • Creating Your Ecommerce Inbound Marketing Strategy
    • In this lesson, you’ll learn how to attract people to your e-store, engage them on the path to purchase, and delight them to become repeat customers. You’ll finish the lesson with an overview of Groove Commerce’s HubSpot ecommerce integrations with BigCommerce, Shopify, and Magento.
  • The HubSpot-Built Integration for Shopify
    • In this lesson, you’ll learn about the benefits of installing the Shopify integration, review some use cases, and see what the integration looks like in HubSpot.
  • Ecommerce Marketing Course Next Steps
    • Take our short course survey to help us make this course better for our global community.

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