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Online Course

Achieving Product-Market Fit

University System of Maryland and University of Maryland, College Park via edX

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Overview

Entrepreneur and investor Marc Andreessen coined the term product-market fit in 2007 when he said, “Product-market fit means being in a good market with a product that can satisfy that market.” While there are ample articles that mention the term, detailed guidance on how to actually achieve product-market fit is scarce.

Through our course we will explore an actionable model that defines product-market fit using five key components. From bottom to top, we will examine the layers of product-market fit beginning with your target customer and transitioning through your customer’s underserved needs, your value proposition, your feature set, and ultimately your user experience (UX).

Our process is an iterative, easy-to-follow guide through each layer to achieve product-market fit. This process helps you to articulate, test, and revise your key hypotheses about your product and the market so you can define and improve your product-market fit.

Using the principles of Lean Product Process, our course is structured in seven steps: determining your target customer, identifying underserved customer needs, defining your value proposition, specifying your minimum viable product (MVP) feature set, creating your MVP prototype, testing your MVP with customers, and iterating to improve product-market fit.

Syllabus

Module 1: Determining Your Target Customer

Module 2: Identifying Underserved Customer Needs

Module 3: Defining Your Value Proposition

Module 4: Specifying Your Minimum Viable Product (MVP) Feature Set

Module 5: Creating Your MVP Prototype

Module 6: Testing Your MVP with Customers

Module 7: Iterating to Improve Product-Market Fit

Taught by

James Green

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Reviews for edX's Achieving Product-Market Fit Based on 6 reviews

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Anonymous
Anonymous completed this course.
It's 200% useful manual to build a quality product. All information divided into the well structured and designed lessons with texts equipped with a bullet point. It's easy to be focused on the core ideas.

The challenge questions at the end of each module provide synopsis of the whole information of the module even your follow a free course.

I want to say thanks to PhD Green for powerful tool for mastering skills of product management. I go to another courses form the PRO Product Manager sent of courses.

Igor Vasiliev-Raspopov
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Anonymous
Anonymous completed this course.
James did an excellent job presenting this course. His speaking style is clear and concise, and the information was easy to follow and understand. Although I’ve been in sales and marketing for over 20 years, I learned quite a bit in this course and feel like I’ve really updated my skill set.
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Anonymous
Anonymous completed this course.
Excellent course by James Green! Definitely recommended for all product managers and product owners and also all startup founders who do not want to make the mistake of creating a product that might not appeal to the masses!
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Anonymous
Anonymous completed this course.
There are a lot of classes that feel they are just trying to check off a box so that you can add something to your resume. This class is actually trying to teach you something.
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Anonymous
Anonymous completed this course.
The way of development of product market-fit module was exceptional. I got an excellent and organize information about how to become a successful startup
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Anonymous
Anonymous completed this course.
Excelent course to learn about how to devellop your ideas, deciding on what to show, MVP details and how to go from there.

Really interesting!
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