Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.
Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.
In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.
Topics covered include:
Customer lifetime value
Customer value management
Week 1 : Introduction to CRM
Meaning and definition of CRM, benefits of CRM, why should businesses adopt CRM
Week 2 : Building Customer Relationships
The why’s and how’s of building relationships with customers.
Week 3 : Economics of CRM
Lifetime value of customer, Activity based costing for customer profitability analysis
Week 4 : CRM Applications
Applications of CRM in different industries
Week 5 : CRM in Business Markets
CRM practices in Business Markets
Week 6 : CRM implementation
CRM implementation process, precautions related to CRM implementation.
I am looking for certificate for CRM course, but not yet received . It is very unfortunate as I really worked hard to get this certificate. The course end date is Feb 21st 2018 . So it is not yet archived. it’s a matter of of few hours ;so you should consider. I did this course for last one and half months and was really looking forward to get the certificate .
Am sylvia Maki,I was working as a domestic woker at Waterkloof Ridge,I lost my job bck of covid 19 but am willing to do better than this ,that's why I started to do course to find more jobs thanx
Anonymous completed this course.
I took Customer Relationship Management course in order to effectively and efficiently serve my business clients to meet and exceed their expectations. I wasn't dissapointed with the inserts shared and the learners participation.