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University of Edinburgh

Driving Business Value from Data and A.I. - old

University of Edinburgh via edX


The business world is awash with buzzwords where many are to do with A.I. and the use of data. It can seem overwhelming at times as we navigate through the noise to find out what is important and what is just a rebranding of last year’s ideas. In the process of either being enthralled or intimated by these trends, we can often lose sight of the fundamental question: “How do I drive business value from this?” and “Where do I start…without spending too much money?”.

Data can be a differentiator for your business, but if your data activities are not integral to the execution of your business strategy, it is unlikely that you will be successful and you will stumble from one false start to the next. And many of today’s A.I. conversations are mostly hype with little clarity on what is achievable now.

This online course will take you beyond the hype by demonstrating how you can drive value for your business through the better use of data and A.I..


Week 1: Focus on value
We explore the fundamental business questions, “How do I drive value from data and AI?” and “Where do I start… without spending too much money?”.

Week 2: Driving value from data
We explore how data can be used to improved decision making, improved operations be monetised.

Week 3: Driving value from AI
We explore how AI can be used to further improve and automate decision making continue to evolve operational efficiencies and drive value through human collaboration.

Week 4: Can you put a monetary value on your data?
We explore putting an actual a monetary value on your data. Could you even put it on your balance sheet? And what would that mean for how you treat data.

Taught by

Craig Paterson


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