Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Online Course

Entrepreneurship 101: Who is your customer?

Massachusetts Institute of Technology via edX

Found in Entrepreneurship Courses

Go to class

Provider edX
Cost Free Online Course (Audit)
Session Self Paced
Language English
Certificate $49 Certificate Available
Effort 2-4 hours a week
Start Date
Duration 10 weeks long
Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

What separates an idea from a business?

A paying customer.

And this is where we want to take you in this course. From there you’ll begin growing your group of target customers. This will set in motion your flywheel toward an impactful enterprise.

Yes, entrepreneurship is a creative process—this is what makes it fun. But a methodical approach is necessary for it to work. And it is this combination of creativity and discipline that you’ll begin learning in this course. Specifically, upon completion of Entrepreneurship 101, you’ll have the skills to:

Conduct Market Segmentation
Select your Beachhead Market
Develop End User Profiles
Calculate your Total Addressable Market Size
Understand your Customer Persona

Entrepreneurship 101 is based on case studies of MIT startup companies and their founders. Through them you’ll get exposed to innovations in mobile apps, 3D printing, power electronics, international development, watchmaking, and more. In the process you will learn how to interview potential customers, understand the crucial difference between top-down and bottom-up market analysis, and develop a strategic framework for deciding what markets to pursue for your product or service.

This course is particularly useful for:

Corporate entrepreneurs building a new product line
Scientists and engineers commercializing new technologies
Entrepreneurship educators and policymakers

Entrepreneurship 101 prepares you for an MIT Bootcamp. In this program you will be challenged to start a company in 5 days. In the process you will learn from MIT faculty and get coached by MIT entrepreneurs.

Taught by

Bill Aulet

Help Center

Most commonly asked questions about EdX

Browse More EdX Articles

Reviews for edX's Entrepreneurship 101: Who is your customer? Based on 6 reviews

5 stars 33%
4 stars 50%
3 star 17%
2 star 0%
1 star 0%

Did you take this course? Share your experience with other students.

Write a review

Anonymous

Anonymous completed this course.

Great course. I still didn't finish it but i'm enjoying every minute. nice work!