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Entrepreneurship 102: Do You Have A Product?

Massachusetts Institute of Technology via edX

5 Reviews 328 students interested

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Overview

Entrepreneurship 102 prepares you for the MIT Global Entrepreneurship Bootcamp!

The bootcamp is a one-week, intensive entrepreneurship education program that challenges you to start a company in 5 days. The Bootcamp offers you the unique opportunity to be mentored by MIT faculty and MIT alumni entrepreneurs and investors as you begin your new entrepreneurial journey.

This course is not only for those planning to attend the Bootcamp. If you are beginning to design a product or service to meet your customers needs, this course will point you in the right direction whether you continue to the Bootcamp or not.

In Entrepreneurship 101, you’ve learned to look at the world through the eyes of the customer – and what a great perspective it is! But the journey doesn’t stop there. The holy grail of specificity – while already within sight – is not yet in reach.

Just as important as finding your customer is creating a great product that will solve your customer’s problem.

Entrepreneurship 102 will teach you a rigorous approach to tackle such important questions as:

  • How will your customers acquire your product?
  • What is the quantified Value Proposition of your product?
  • How do you stack up vis-à-vis the competition?

This course is based on case studies of MIT startup companies and their founders. Through them you’ll take a dive into fields such as virtual immortality, small business marketing, urban design, language education, healthcare, and startup acceleration.

This course is particularly useful for:

  • Corporate entrepreneurs building a new product line;
  • Scientists and engineers commercializing a new technology;
  • Entrepreneurs whose innovations have created radically new markets.

Entrepreneurship 102 is equally valuable to educators, particularly former entrepreneurs, who are beginning to teach entrepreneurship. In addition, the course is relevant for policymakers who work to energize the innovation ecosystems in their regions.

In the Verified track the MIT course team composed of Faculty, Teaching Fellows, and Alumni Mentors will review, grade and provide feedback on your assignments. In addition, we will review and provide feedback on your business plan, which has been a frequent and emphatic request for in the past that we are now excited to meet. In the Verified track you will also be enrolled in weekly review and discussion sessions.

Finally, it is great to take Entrepreneurship 102 as a team, for the course will give you a common framework to make decisions, laying the foundation for your long-term success.

The journey continues. Are you with us? The customer is waiting.

Image: Marius Ursache

Taught by

Bill Aulet

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Reviews for edX's Entrepreneurship 102: Do You Have A Product?
3.6 Based on 5 reviews

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Om U
4.0 4 years ago
Om completed this course and found the course difficulty to be medium.
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Klaas N
3.0 4 years ago
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3.0 3 years ago
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4.0 4 years ago
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