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Massachusetts Institute of Technology

Entrepreneurship 103: Show Me The Money

Massachusetts Institute of Technology via edX


Successful entrepreneurship ultimately comes down to three questions:

  1. Are you solving a real problem?
  2. Do you have a superior solution?
  3. Can you sustainably deliver the solution?

The course series Entrepreneurship 101, 102, and 103 addresses these questions one by one.

Entrepreneurship 103 is your guide to creating a profitable business. So you’ll learn more than just entrepreneurship here. You’ll start becoming a business leader.

We’ll expose you to case studies of MIT startup companies and interviews of their founders. So you’ll learn the vital business skills of:

  • Designing a business model;
  • Pricing your product;
  • Building a sales process;
  • Measuring your cost of customer acquisition;
  • Estimating the lifetime value of your customer.

Entrepreneurship 103 should be of particular interest to you if you are:

  • Creating a business-to-business (B2B) product or service;
  • Building a multi-sided marketplace;
  • Entering a competitive market.

This course is particularly useful for:

  • Corporate entrepreneurs developing new businesses;
  • Scientists and engineers commercializing new technologies;
  • Creators of complex solutions that necessitate design trade-offs;
  • Educators, who teach and coach entrepreneurs;
  • Policymakers dedicated to strengthening innovation ecosystems

If you can, take Entrepreneurship 103 as a team, for the course will give you a common framework to make decisions, laying the foundation for your long-term success.

Give you best to this course. In return, you will gain the confidence that you can go from your first sale to a profitable business. And that’s priceless.

This course is a pre-requisite to an attend an MIT Bootcamp.

The course is taught by Bill Aulet, Managing Director of the Martin Trust Center for MIT Entrepreneurship and Erdin Beshimov, Senior Director of MIT BootCampus.

Taught by

Bill Aulet and Erdin Beshimov


4.7 rating, based on 6 Class Central reviews

Start your review of Entrepreneurship 103: Show Me The Money

  • Profile image for David Anderton
    David Anderton

    David Anderton completed this course.

    Once you have figured out who is your customer and what you can do for them the next huge question is how do you make money!?!

    Unfortunately we can all fall foul of forgetting this question till last! and when we figure out we need to make money as an entrepreneur to survive it tends to be when there is not enough time left to find the answer.

    103 puts this back into perspective and helps us figure out how to capture some of the value that we have been adding to our end user's life and experience.

    Simply put: "Entrepreneurship 103 is a must for any aspiring entrepreneur"
  • Anonymous

    Anonymous completed this course.

    One of the best courses of Entrepreneurship. Very detailed explanations and great examples of other entrepreneurs. This course is perfect to understand the fundamental principles to create an economically sustainable new venture with a coherent unit economics and business model.
  • Mateo Nakach

    Mateo Nakach completed this course, spending 4 hours a week on it and found the course difficulty to be medium.

    This is a must course!! Every business and organization has to make money "its the oxygen of the organization that will keep it going" this course teaches in a fun, simple and at the same time deep and meaningful way how to monetize and extract the value of paying customers.
  • Profile image for Fhatoki Yhemzi
    Fhatoki Yhemzi

    Fhatoki Yhemzi is taking this course right now, spending 2 hours a week on it and found the course difficulty to be medium.

    Am just a new student in the program, hoping to get the best out of it very soon. My target from the online platform is to gain more knowledge about the processing of Shea nuts into a well standardized Shea butter in my community.
  • Anonymous

    Anonymous completed this course.

    That’s fantastic online course which helps to understand the principles of entrepreneurship. It has to be done accompany with two other entrepreneurship courses 101 and 102. I strongly recommend to do that.
  • Anonymous

    Anonymous completed this course.

    My favorite MOOC course. I have been enjoying and completed 101 & 102, and audited 103. Expect to have 104 anytime it's available. Thanks a lot Course Team!

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