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Delft University of Technology

Framing Your Communication to Inspire and Convince

Delft University of Technology via edX


In order to be effective, leaders need a high tolerance of complexity. Beyond this, they need to inform their people and the outside world of their strategies, policies and decisions. Effective leaders are often inspiring communicators - their own high tolerance of complexity helps them reduce this complexity to a concise and powerful message. This course introduces the sensemaking mindset.

Your sensemaking mindset is of critical importance in motivating others to follow and support you. Your communication ability to inspire and convince is largely dependent on the way you frame your message, and on your skills at playing the game of framing and reframing. You will learn from a large variety of (video) cases and analyze a large number of situations where leaders' communication and sensemaking skills are tested and probed.

The course is designed so that you are introduced to communication by reviewing public figures and politicians to bring awareness to communication techniques. Then you will see the same techniques being utilized with public figures in the engineering field. This enables you to visualize how to best utilize these communication techniques in your career successfully.

Upon completion of this course you will be introduced to the sensemaking mindset, and will have learned how to use framing essentials, debating methods and pitching methods, in order to frame your communication to your team and supervisor. This will ensure that you are equipped to build winning coalitions in your own organization.

Taught by

Hans de Bruijn and Jet Pagnier

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5.0 rating, based on 2 reviews

Start your review of Framing Your Communication to Inspire and Convince

  • Profile image for Gayana Krnatyan
    Gayana Krnatyan

    Gayana Krnatyan completed this course, spending 10 hours a week on it and found the course difficulty to be medium.

    I enjoyed framing and deframing messages to learn how to communicate effectively. The best part for me was the three PPPs (Policy, Principles, Personality) of Debating Methods in Module 3. I even use it in my teaching practice adjusting the PPPs to my lessons to communicate effectively with my class.

    I recommend that you try it. Nothing to lose, but a lot to gain!

    Thank you to all those who were involved in creating this course!
  • Anonymous
    Very useful, a lot of informations and step-by-step strategies to follow . Great learning experience ( in lockdown). Thank You. CTD

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