1: Achieving Sustainability
Delve into the true meaning of sustainability and how sustainability issues are linked to human activities. Biobased products are not always as sustainable as it seems on first glance. You’ll learn that an understanding of the degree of sustainability requires a thorough analysis of a variety of factors and constituents.
2: Consumer Behaviour
Understand the challenges of moving towards a biobased economy and gaining consumer acceptance. How do consumers evaluate products? And how is their perception influenced by communication strategies? Understanding the basics of consumer science will help you to implement the consumers’ view when developing a product.
Learn the steps to transform a biobased product to a winning business case. We’ll discuss commercial, financial and organizational aspects and stakeholder management to realize biobased ambitions. You’ll also learn about the required dynamics in and timing of (innovation) activities for a sector transformation to a biobased economy.
Understand the biobased supply chain including network design and geographical allocation of processing steps answering the key questions where to produce, how to transport and where to process biobased products.
5: Macro-economics and Regulation
Learn the economic basis for government regulations and implications for the biobased economy and in particular the responses by the private sector. This includes the economic foundations for government regulations from different perspectives and the implications for an economic assessment of regulatory policies.