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University System of Maryland

Identifying Entrepreneurial Opportunities

University System of Maryland and University of Maryland, College Park via edX

Overview

This course explores how anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights and cultivating an entrepreneurial spirit, you can create and transform an entrepreneurial idea into a new startup company or corporate venture.

Over 800,000 people have used The Opportunity Analysis Canvas that is the basis of this course. Designed by Dr. James V. Green, the lead faculty for this course, this unique model equips you to identify and analyze a new business opportunity that aligns with your startup entrepreneurship or corporate innovation interests.

The Opportunity Analysis Canvas distills vast amounts of research in psychology, sociology, and business into a practical how-to guide for aspiring and active entrepreneurs and innovators. The course presents a whole new understanding of entrepreneurial mindset and action. The course is structured as a nine-step experience segmented into thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

Syllabus

Module 1: Introduction to Startup Entrepreneurship and Corporate Innovation - This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of entrepreneurship and innovation.

Module 2: Thinking Entrepreneurially - We examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

Module 3: Seeing Entrepreneurially - We facilitate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition.

Module 4: Acting Entrepreneurially - We explore acting entrepreneurially with an understanding of value innovation and opportunity identification.

Taught by

James Green

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Reviews

4.7 rating, based on 21 reviews

Start your review of Identifying Entrepreneurial Opportunities

  • Anonymous

    Anonymous completed this course.

    This is a well packaged and educative course. I sincerely recommed it for all entrepreneurs and anticipating entrepreneurs. Thank James Green!
  • Anonymous

    Anonymous completed this course.

    The course content was excellent. There are so many aspects of innovation that I wasn't aware of. I especially liked the lessons on entrepreneurial mindset, motivation, and behavior. It was fascinating to learn about all the traits and practices of people who become entrepreneurs. I think the course could have been more carefully edited. Some of the lectures referenced materials that were only available to University of Maryland students. Some of the quiz answers were incorrect. Nonetheless, I think it's worth the time for aspiring innovators.
  • Anonymous
    The syllabus is very well organized and effective for new and aspiring entrepreneurs. Professor James V Greene is extremely knowledgable on the subject matter and his explanations and course delivery and teaching methods are highly effective. FHis pace and style of speech is easy to follow and understand for non native speakers as well. The course dissects challenging entrepreneurial journey into small effective bite size pieces for everyone to understand.
  • Anonymous

    Anonymous completed this course.

    Some of the earlier sections were a bit short on detailed content after lots of introduction and summary, but overall the course was well structured, easy to follow and gave a good overview. As the course progressed, the sections got meatier without being overwhelming and stimulated ideas. The value innovation section was especially insightful and well illustrated with widely recognisable case studies. Definitely worth trying it and not hard to complete.
  • Anonymous
    The opportunity analysis canvas enhanced my perspective of opportunity identification with a number of questions in my mind and at my table. Now the decision would be more practical for persuasion of the idea.

    I highly recommend the course for entrepreneurship faculty members and trainers so that they can give a new perspective to the participants with a simple and organized format and proposition of questions.
  • Profile image for Charles Egwu
    Charles Egwu

    Charles Egwu completed this course.

    The course is rich in content and it's presentation in simple detailed information about the theme is superb.

    For us in Nigeria, where there is infrastructure deficit in the aspect of power and motivation, we find it difficult to queue in some of these entrepreneurship ventures especially in the rural areas.

    It is indeed a very good experience gained from the course.

    Thank you.
  • Anonymous

    Anonymous completed this course.

    I like the course, very good course. Professor took hard efforts simple language good content. I like the course, very good course. Professor took hard efforts simple language good content. I like the course, very good course. Professor took hard efforts simple language good content. I like the course, very good course. Professor took hard efforts simple language good content.
  • Anonymous
    Since I have been into this journey and I did some mistakes which costed me an amount of money I see this course is so effective and knowledgeable. ( Great ) I still study new ideas in order to create a new business and this course is helpful.

    Thanks to everyone made it available
  • Anonymous

    Anonymous completed this course.

    Excellent contents & presentation. I was able to listen to the video and tried to read through contents on the right hand side of the screen.
    The presenter was calm and knew the subject matter. He was easy to follow and I heard everything that was said.

    Thank You!
  • Anonymous

    Anonymous completed this course.

    a great guide and approach in creating the new opportunity in the market/industry and which strengthen oneself to ensure the goal of such opportunity is achieved and realized .
    It is commendable to enroll this course as it enhanced your skill of entrepreneurship.
  • Anonymous

    Anonymous completed this course.

    Identifying entrepreneurial opportunities course is useful for upcoming business entrepreneurs. Dr.James is very efficient and effective educator. whole syllabus is very good and well structured
    with lots of good examples.
  • Anonymous
    As I am from commerce background I have heard many time the term ''ENTREPRENEUR'' and its basic definition but in this course we learn many things which does not help an entrepreneur but also helps an intrapreneur.
  • Anonymous
    The course is enlightening for first time entrepreneurs and helps them understand the bigger picture in business rather than just thinking of simplistic buying and selling of products.
  • Anonymous

    Anonymous completed this course.

    Excellent course. Enhances our understanding on Entrepreneurship Opportunities. Fully charged to take up other linked courses. Thanks to James. Very Impressive.
  • Profile image for Ezeh Maduabuchi S.
    Ezeh Maduabuchi S.
    The course content and structure are very good for easier learning.

    I also like the fact that the overview and summary re-emphasise the main course contents.
  • Anonymous
    I think it is not so innovative way of teaching and it is more about the book, so I need more attractive examples and documents about what I have learned.
  • Anonymous
    The course is very well presented and discussed. It is easy to follow and understand. Thank you so much Prof. James Greene for the inputs.
  • Anonymous

    Anonymous completed this course.

    Excellent course for beginners. All mine segments were very explained in detail with case study so that person can understand easily.
  • Anonymous

    Anonymous completed this course.

    Excellent course to understand the basics and fundamentals prior to startup. I am really glad that I did this course. Highly recommended.
  • Anonymous

    Anonymous completed this course.

    Very informative, covers a good range of content to beginners. I recommend for those who are considering the path of entrepreneurship.

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