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University System of Maryland

Identifying Entrepreneurial Opportunities

University System of Maryland and University of Maryland, College Park via edX

Overview

This course explores how anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights and cultivating an entrepreneurial spirit, you can create and transform an entrepreneurial idea into a new startup company or corporate venture.

Over 800,000 people have used The Opportunity Analysis Canvas that is the basis of this course. Designed by Dr. James V. Green, the lead faculty for this course, this unique model equips you to identify and analyze a new business opportunity that aligns with your startup entrepreneurship or corporate innovation interests.

The Opportunity Analysis Canvas distills vast amounts of research in psychology, sociology, and business into a practical how-to guide for aspiring and active entrepreneurs and innovators. The course presents a whole new understanding of entrepreneurial mindset and action. The course is structured as a nine-step experience segmented into thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

Syllabus

Module 1: Introduction to Startup Entrepreneurship and Corporate Innovation - This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of entrepreneurship and innovation.

Module 2: Thinking Entrepreneurially - We examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

Module 3: Seeing Entrepreneurially - We facilitate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition.

Module 4: Acting Entrepreneurially - We explore acting entrepreneurially with an understanding of value innovation and opportunity identification.

Taught by

James Green

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Reviews

4.7 rating, based on 32 reviews

Start your review of Identifying Entrepreneurial Opportunities

  • Anonymous
    Provides fundamental knowledge for being an entrepreneur. Various elements are neatly integrated to give a holistic perspective.
  • Anonymous
    Very comprehensive with well discussed contents thru video presentation. Assessments / quizzes captured significant issues / discussions of each module. These various relevant topics are well covered: the the macro business environment, the learning influence on entrepreneurial success, the complementary assets, reputation of competitors, value innovation, and competitive advantage. There were very interesting discussion on four significant questions of value innovation : what to eliminate, reduce, raise and create within a venture.
  • Anonymous
    As I am from commerce background I have heard many time the term ''ENTREPRENEUR'' and its basic definition but in this course we learn many things which does not help an entrepreneur but also helps an intrapreneur.
  • Anonymous
    The course is enlightening for first time entrepreneurs and helps them understand the bigger picture in business rather than just thinking of simplistic buying and selling of products.
  • Anonymous
    Thanks James, the course was very insightful.

    A well structured approach to keep the steps simple and easy to understand. Really liked the Opportunity Analysis canvas that gives a very good reference to take the structured approach for entrepreneurs. Recommended.
  • Anonymous
    Entrepreneurial opportunities are usually defined as situations where products and services can be sold at a price greater than the cost of their production. An 'entrepreneurial opportunity', thus, is a situation where entrepreneurs can take action to make a profit.
  • Anonymous
    I loved the course. I was able to gain entrepreneurial perspective. I now can identify opportunities in different industries. It was very helpful in understanding a more technical aspect. I have been able to understand in-depth about market research.
  • Anonymous
    Excellent course with a detailed explanation on doing what is necessary to have a successful business. I would definitely recommend anyone looking to start their startup or having one to finish this course and apply its principles.
  • Anonymous
    The the fundamentals of the opportunity identification canvas was well developed and illustrated during the course , the case studies ( real examples) was suitable and easy to understand
  • Anonymous
    This course is amazing. It's got so much great knowledge and value, would highly recommend it to anyone who wants to start their own company.
  • Anonymous
    It is a great course for people with the mindset to go for startup. I have learned alot from the lectures and the contents of the studies.
  • Anonymous
    It is a great course. I am sure I can start my business with these inputs Thanks everyone.I am happy to complete the course
  • Anonymous
    The course was very descriptive and easy to engage with. The examples provided are very clear and helpful.
  • Profile image for Ezeh Maduabuchi S.
    Ezeh Maduabuchi S.
    1
    The course content and structure are very good for easier learning.

    I also like the fact that the overview and summary re-emphasise the main course contents.
  • Anonymous

    Anonymous completed this course.

    Excellent course to understand the basics and fundamentals prior to startup. I am really glad that I did this course. Highly recommended.
  • Anonymous

    Anonymous completed this course.

    This is a well packaged and educative course. I sincerely recommed it for all entrepreneurs and anticipating entrepreneurs. Thank James Green!
  • Anonymous

    Anonymous completed this course.

    Very informative, covers a good range of content to beginners. I recommend for those who are considering the path of entrepreneurship.
  • Anonymous
    The opportunity analysis canvas enhanced my perspective of opportunity identification with a number of questions in my mind and at my table. Now the decision would be more practical for persuasion of the idea.

    I highly recommend the course for entrepreneurship faculty members and trainers so that they can give a new perspective to the participants with a simple and organized format and proposition of questions.
  • Anonymous
    I think it is not so innovative way of teaching and it is more about the book, so I need more attractive examples and documents about what I have learned.
  • Anonymous

    Anonymous completed this course.

    The course content was excellent. There are so many aspects of innovation that I wasn't aware of. I especially liked the lessons on entrepreneurial mindset, motivation, and behavior. It was fascinating to learn about all the traits and practices of people who become entrepreneurs. I think the course could have been more carefully edited. Some of the lectures referenced materials that were only available to University of Maryland students. Some of the quiz answers were incorrect. Nonetheless, I think it's worth the time for aspiring innovators.

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