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Online Course

Identifying Entrepreneurial Opportunities

University System of Maryland via edX

(9)
  • Provider edX
  • Cost Free Online Course (Audit)
  • Session Self Paced
  • Language English
  • Certificate $149 Certificate Available
  • Effort 2-3 hours a week
  • Duration 4 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

This course explores how anyone can be a successful startup entrepreneur or corporate innovator by thoughtfully examining themselves and the business opportunity. By harnessing these insights and cultivating an entrepreneurial spirit, you can create and transform an entrepreneurial idea into a new startup company or corporate venture.

Over 800,000 people have used The Opportunity Analysis Canvas that is the basis of this course. Designed by Dr. James V. Green, the lead faculty for this course, this unique model equips you to identify and analyze a new business opportunity that aligns with your startup entrepreneurship or corporate innovation interests.

The Opportunity Analysis Canvas distills vast amounts of research in psychology, sociology, and business into a practical how-to guide for aspiring and active entrepreneurs and innovators. The course presents a whole new understanding of entrepreneurial mindset and action. The course is structured as a nine-step experience segmented into thinking entrepreneurially, seeing entrepreneurially, and acting entrepreneurially.

Syllabus

Module 1: Introduction to Startup Entrepreneurship and Corporate Innovation - This module includes a welcome to the course, an orientation to our teaching approach and faculty, and an introduction to the fundamentals of entrepreneurship and innovation.

Module 2: Thinking Entrepreneurially - We examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors.

Module 3: Seeing Entrepreneurially - We facilitate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition.

Module 4: Acting Entrepreneurially - We explore acting entrepreneurially with an understanding of value innovation and opportunity identification.

Taught by

James Green

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Reviews for edX's Identifying Entrepreneurial Opportunities Based on 9 reviews

  • 5 stars 67%
  • 4 stars 33%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

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  • 1
Anonymous
Anonymous completed this course.
This is a well packaged and educative course. I sincerely recommed it for all entrepreneurs and anticipating entrepreneurs. Thank James Green!
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Some of the earlier sections were a bit short on detailed content after lots of introduction and summary, but overall the course was well structured, easy to follow and gave a good overview. As the course progressed, the sections got meatier without being overwhelming and stimulated ideas. The value innovation section was especially insightful and well illustrated with widely recognisable case studies. Definitely worth trying it and not hard to complete.
Was this review helpful to you? Yes
Charles E
Charles completed this course.
The course is rich in content and it's presentation in simple detailed information about the theme is superb.

For us in Nigeria, where there is infrastructure deficit in the aspect of power and motivation, we find it difficult to queue in some of these entrepreneurship ventures especially in the rural areas.

It is indeed a very good experience gained from the course.

Thank you.
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
a great guide and approach in creating the new opportunity in the market/industry and which strengthen oneself to ensure the goal of such opportunity is achieved and realized .

It is commendable to enroll this course as it enhanced your skill of entrepreneurship.

Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Excellent contents & presentation. I was able to listen to the video and tried to read through contents on the right hand side of the screen.

The presenter was calm and knew the subject matter. He was easy to follow and I heard everything that was said.

Thank You!
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Identifying entrepreneurial opportunities course is useful for upcoming business entrepreneurs. Dr.James is very efficient and effective educator. whole syllabus is very good and well structured

with lots of good examples.

Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Excellent course. Enhances our understanding on Entrepreneurship Opportunities. Fully charged to take up other linked courses. Thanks to James. Very Impressive.
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Excellent course for beginners. All mine segments were very explained in detail with case study so that person can understand easily.
Was this review helpful to you? Yes
Anonymous
Anonymous completed this course.
Excellent course to understand the basics and fundamentals prior to startup. I am really glad that I did this course. Highly recommended.
Was this review helpful to you? Yes
  • 1

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