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RWTH Aachen University

Innovation and Creativity Management

RWTH Aachen University via edX

Overview

Business innovation is nothing without great ideas. But creativity can be difficult to spark on a schedule. It requires a steady hand to manage the creative process and move it forward in a productive way.

This course focuses on ways to manage creativity effectively and introduces a flexible and iterative innovation management process model. You will learn how to navigate a new product concept through all different stages:

The Development stage of an Innovation Project

  • What are the key perspectives of problem solving activities in the development stage of the innovation process?
  • How to use experimentation as a core activity of problem solving?
  • How to utilize open innovation and the TRIZ method

The Launch and Nurture Stage

  • What needs to be considered for the diffusion and adoption of an innovative product or service?
  • How do Diffusion and Adoption work in this stage of an innovation launch?
  • How to employ consumer reactions towards new products?

Launch and Project Review

  • How to finalize an innovation launch?
  • What are the key points of a project review?

Besides the online lectures you will engage in a series of exercises to deepen your understanding of the topic at hand. Real-life case studies and examples from companies will help you to better prepare for real-life situations in your company.

After completing this course you will improve your career qualifications as Product Manager , Engineer , Process Manager and Marketing Manager. Learners from the industries of Product Management , Engineering , Human Resources and Change Management already completed the course as well as Consultants and Entrepreneurs.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

Taught by

Dr. Frank T. Piller

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Reviews

4.8 rating, based on 6 reviews

Start your review of Innovation and Creativity Management

  • Huỳnh Thanh Tâm
    I really like this course, the instructor introduced the lesson in very easy way to understand, the contents are organized in a clear order and knowledge is summarized in great detail after each lecture. Especially the technical support team is very good and fast when I have test problems or minor glitches are supported. Thank you very much. I will recommend my friends as well as I will register for other courses here.
  • Anonymous

    Anonymous completed this course.

    It was an excellent course; great experience. I´m proud and honored that I could get classes of such level through RWTH AACHEN University, it is a great oportunity that we did not have 20 or 30 years ago. Youngsters should apreciate this chance.
  • Anonymous

    Anonymous completed this course.

    A good balance between theoretical and practical concepts and tools. The workload is a described. It is a worthwhile course on its own, made better of you do the entire Micro Master's.
  • Anonymous
    Thanks a lot

    But please do not make assignment represent 30% because it is a relative point of view and affects negative at pass or not
  • Anonymous

    Anonymous completed this course.

    The course is very interesting and well done, the professor is very well prepared. I learned very useful things for my job. Creativity can be learned.
  • Koen Demouge

    Koen Demouge completed this course.

    It is a really good course. It is part of a Micro-master. It is quite some work but not extremely difficult. If you're not doing the micro-master I would prefer this course over 'Customer-centric Innovation' as most of the material of the Customer-centric innovation course is added in the introduction lesson of innovation & creativity management. Saves you money ;-).

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